Matthias Augustin Glaser
matthias.glaser@uni-bielefeld.dehttps://orcid.org/0000-0002-0980-0683
PEVZ-ID
3 Publikationen
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2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2986815You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video AdvertisementsPUB | DOI
Glaser, Matthias Augustin, You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements. Journal of Advertising (). , 2023 -
2021 | Zeitschriftenaufsatz | E-Veröff. vor dem Druck | PUB-ID: 2962541Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases PersuasionPUB | DOI | WoS
Glaser, Matthias Augustin, Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion. Journal of Advertising (). , 2021 -
2020 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2962542Ownership Structure of Franchise Chains: Trade-Off Between Adaptation and ControlPUB | DOI | WoS
Glaser, Matthias Augustin, Ownership Structure of Franchise Chains: Trade-Off Between Adaptation and Control. International Journal of the Economics of Business 27 (3). , 2020