PUB - Publikationen an der Universität Bielefeld

Matthias Augustin Glaser

PEVZ-ID

[3]

2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2986815
Glaser, Matthias Augustin, Reisinger, Heribert, and Florack, Arnd. “You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements”. Journal of Advertising (2023): 1-20.
PUB | DOI
[2]

2021 | Zeitschriftenaufsatz | E-Veröff. vor dem Druck | PUB-ID: 2962541
Glaser, Matthias Augustin, and Reisinger, Heribert. “Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion”. Journal of Advertising (2021): 1-18.
PUB | DOI | WoS
[1]

2020 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2962542
Glaser, Matthias Augustin, Jirasek, Michal, and Windsperger, Josef. “Ownership Structure of Franchise Chains: Trade-Off Between Adaptation and Control”. International Journal of the Economics of Business 27.3 (2020): 357-375.
PUB | DOI | WoS