10 Publikationen
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2022 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2957842Haurand, M.D. (2022). Looking Beyond Membership: A Simulation Study of Market Entry Strategies for Two-Sided Platforms Under Competition. Communications of the Association for Information Systems (CAIS), 50, 1-24. Association for Information Systems. doi:10.17705/1CAIS.05001.
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2020 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2943206Haurand, M.D. & Stummer, C. (2020). Go big or go home? Simulating the effect of publishing adopter numbers for two-sided platforms (Springer Proceedings in Complexity). In H. Verhagen, M. Borit, G. Bravo & N. Wijermans (Hrsg.), Advances in Social Simulation: Looking in the Mirror (S. 195-199). Gehalten auf der Social Simulation Conference, Cham: Springer. doi:10.1007/978-3-030-34127-5_18.
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2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2937607Haurand, M.D. & Stummer, C. (2019). Evaluating market entry strategies for two-sided digital platforms under competition: A simulation approach. Proceedings of the International Conference on Information Systems (ICIS). Gehalten auf der International Conference on Information Systems (ICIS 2019), AIS eLibrary.
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2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2932192Haurand, M.D. & Stummer, C. (2019). Fighting fair? Evaluating negative campaigning with an agent-based simulation. In B. Fortz & M. Labbe (Hrsg.), Operations Research Proceedings 2018 (S. 499-504). Gehalten auf der Annual International Conference of the German Operations Research Society (GOR), Springer.
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2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2919461Haurand, M.D. & Stummer, C. (2018). The early-stage development of two-sided digital platforms: A simulation approach (ECIS 2018 Proceedings Research Papers). Proceedings of the European Conference on Information Systems (ECIS 2018). Gehalten auf der European Conference on Information Systems (ECIS 2018), AIS eLibrary.
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2018 | Konferenzbeitrag | PUB-ID: 2933722Haurand, M.D. (2018). Innovation management in the smart home industry. Obstacles and solutions. Proceedings of the R&D Management Conference 2018.
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2018 | Dissertation | PUB-ID: 2931312Haurand, M.D. (2018). The Influence of Interactions on the Acceptance of Innovations. Bielefeld: Universität Bielefeld.
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913880Haurand, M.D. & Stummer, C. (2018). Stakes or garlic? Studying the emergence of dominant designs through an agent-based model of a vampire economy. Central European Journal of Operations Research, 26(2), 373-394. Springer Science and Business Media LLC. doi:10.1007/s10100-017-0492-9.
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2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2907772Meißner, M., Haurand, M.D. & Stummer, C. (2017). With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands. International Journal of Innovation Management, 21(6): 1750048. World Scientific. doi:10.1142/S1363919617500487.
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2015 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2722434Meißner, M., Haurand, M.D. & Stummer, C. (2015). Does empowering consumers backfire in the context of technology brands like Nokia? Proceedings of the 44th European Marketing Academy Conference (EMAC) (S. 1-7). Gehalten auf der 44th European Marketing Academy Conference (EMAC).