10 Publikationen
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2022 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2957842M.D. Haurand, “Looking Beyond Membership: A Simulation Study of Market Entry Strategies for Two-Sided Platforms Under Competition”, Communications of the Association for Information Systems (CAIS), vol. 50, 2022, pp. 1-24.PUB | PDF | DOI | WoS
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2020 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2943206M.D. Haurand and C. Stummer, “Go big or go home? Simulating the effect of publishing adopter numbers for two-sided platforms”, Advances in Social Simulation: Looking in the Mirror, H. Verhagen, et al., eds., Springer Proceedings in Complexity, Cham: Springer, 2020, pp.195-199.PUB | DOI
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2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2937607M.D. Haurand and C. Stummer, “ Evaluating market entry strategies for two-sided digital platforms under competition: A simulation approach”, Proceedings of the International Conference on Information Systems (ICIS), AIS eLibrary, 2019.PUB | Download (ext.)
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2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2932192M.D. Haurand and C. Stummer, “Fighting fair? Evaluating negative campaigning with an agent-based simulation”, Operations Research Proceedings 2018, B. Fortz and M. Labbe, eds., Springer, 2019, pp.499-504.PUB
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2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2919461M.D. Haurand and C. Stummer, “The early-stage development of two-sided digital platforms: A simulation approach”, Proceedings of the European Conference on Information Systems (ECIS 2018), ECIS 2018 Proceedings Research Papers, AIS eLibrary, 2018.PUB | Download (ext.)
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2018 | Konferenzbeitrag | PUB-ID: 2933722M.D. Haurand, “Innovation management in the smart home industry. Obstacles and solutions”, Proceedings of the R&D Management Conference 2018, 2018.PUB
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2018 | Dissertation | PUB-ID: 2931312M.D. Haurand, The Influence of Interactions on the Acceptance of Innovations, Bielefeld: Universität Bielefeld, 2018.PUB
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2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2907772M. Meißner, M.D. Haurand, and C. Stummer, “With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands”, International Journal of Innovation Management, vol. 21, 2017, : 1750048.PUB | DOI | WoS
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2015 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2722434M. Meißner, M.D. Haurand, and C. Stummer, “Does empowering consumers backfire in the context of technology brands like Nokia?”, Proceedings of the 44th European Marketing Academy Conference (EMAC), 2015, pp.1-7.PUB