10 Publikationen
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2020 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2943206Haurand, M. D.; Stummer, C. (2020): Go big or go home? Simulating the effect of publishing adopter numbers for two-sided platforms. In: Harko Verhagen; Melania Borit; Giangiocomo Bravo; Nanda Wijermans (Hrsg.): Advances in Social Simulation: Looking in the Mirror. Cham: Springer. (Springer Proceedings in Complexity, ). S. 195-199.PUB | DOI
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2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2937607Haurand, M. D.; Stummer, C. (2019): Evaluating market entry strategies for two-sided digital platforms under competition: A simulation approach. In: Proceedings of the International Conference on Information Systems (ICIS). AIS eLibrary.PUB | Download (ext.)
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2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2932192Haurand, M. D.; Stummer, C. (2019): Fighting fair? Evaluating negative campaigning with an agent-based simulation. In: Bernard Fortz; Martine Labbe (Hrsg.): Operations Research Proceedings 2018. Springer. S. 499-504.PUB
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2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2919461Haurand, M. D.; Stummer, C. (2018): The early-stage development of two-sided digital platforms: A simulation approach. In: Proceedings of the European Conference on Information Systems (ECIS 2018). AIS eLibrary. (ECIS 2018 Proceedings Research Papers, ).PUB | Download (ext.)
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2018 | Konferenzbeitrag | PUB-ID: 2933722Haurand, M. D. (2018): Innovation management in the smart home industry. Obstacles and solutions. In: Proceedings of the R&D Management Conference 2018.PUB
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2018 | Dissertation | PUB-ID: 2931312Haurand, M. D. (2018): The Influence of Interactions on the Acceptance of Innovations. Bielefeld: Universität Bielefeld.PUB
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2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2907772Meißner, M.; Haurand, M. D.; Stummer, C. (2017): With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands International Journal of Innovation Management,21:(6):1750048PUB | DOI | WoS
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2015 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2722434Meißner, M.; Haurand, M. D.; Stummer, C. (2015): Does empowering consumers backfire in the context of technology brands like Nokia? In: Proceedings of the 44th European Marketing Academy Conference (EMAC). S. 1-7.PUB