10 Publikationen

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  • [10]
    2022 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2957842 OA
    Haurand, Michelle Désirée. “Looking Beyond Membership: A Simulation Study of Market Entry Strategies for Two-Sided Platforms Under Competition”. Communications of the Association for Information Systems (CAIS) 50 (2022): 1-24.
    PUB | PDF | DOI | WoS
     
  • [9]
    2020 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2943206
    Haurand, Michelle Désirée, and Stummer, Christian. “Go big or go home? Simulating the effect of publishing adopter numbers for two-sided platforms”. Advances in Social Simulation: Looking in the Mirror. Ed. Harko Verhagen, Melania Borit, Giangiocomo Bravo, and Nanda Wijermans. Cham: Springer, 2020. Springer Proceedings in Complexity. 195-199.
    PUB | DOI
     
  • [8]
    2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2937607
    Haurand, Michelle Désirée, and Stummer, Christian. “ Evaluating market entry strategies for two-sided digital platforms under competition: A simulation approach”. Proceedings of the International Conference on Information Systems (ICIS). AIS eLibrary, 2019.
    PUB | Download (ext.)
     
  • [7]
    2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2932192
    Haurand, Michelle Désirée, and Stummer, Christian. “Fighting fair? Evaluating negative campaigning with an agent-based simulation”. Operations Research Proceedings 2018. Ed. Bernard Fortz and Martine Labbe. Springer, 2019. 499-504.
    PUB
     
  • [6]
    2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2919461
    Haurand, Michelle Désirée, and Stummer, Christian. “The early-stage development of two-sided digital platforms: A simulation approach”. Proceedings of the European Conference on Information Systems (ECIS 2018). AIS eLibrary, 2018. ECIS 2018 Proceedings Research Papers.
    PUB | Download (ext.)
     
  • [5]
    2018 | Konferenzbeitrag | PUB-ID: 2933722
    Haurand, Michelle Désirée. “Innovation management in the smart home industry. Obstacles and solutions”. Proceedings of the R&D Management Conference 2018. 2018.
    PUB
     
  • [4]
    2018 | Dissertation | PUB-ID: 2931312
    Haurand, Michelle Désirée. The Influence of Interactions on the Acceptance of Innovations. Bielefeld: Universität Bielefeld, 2018.
    PUB
     
  • [3]
    2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913880
    Haurand, Michelle Désirée, and Stummer, Christian. “Stakes or garlic? Studying the emergence of dominant designs through an agent-based model of a vampire economy”. Central European Journal of Operations Research 26.2 (2018): 373-394.
    PUB | DOI | WoS
     
  • [2]
    2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2907772
    Meißner, Martin, Haurand, Michelle Désirée, and Stummer, Christian. “With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands”. International Journal of Innovation Management 21.6 (2017): 1750048.
    PUB | DOI | WoS
     
  • [1]
    2015 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2722434
    Meißner, Martin, Haurand, Michelle Désirée, and Stummer, Christian. “Does empowering consumers backfire in the context of technology brands like Nokia?”. Proceedings of the 44th European Marketing Academy Conference (EMAC). 2015. 1-7.
    PUB
     

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