10 Publikationen
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2022 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2957842Haurand, Michelle Désirée. “Looking Beyond Membership: A Simulation Study of Market Entry Strategies for Two-Sided Platforms Under Competition”. Communications of the Association for Information Systems (CAIS) 50 (2022): 1-24.PUB | PDF | DOI | WoS
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2020 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2943206Haurand, Michelle Désirée, and Stummer, Christian. “Go big or go home? Simulating the effect of publishing adopter numbers for two-sided platforms”. Advances in Social Simulation: Looking in the Mirror. Ed. Harko Verhagen, Melania Borit, Giangiocomo Bravo, and Nanda Wijermans. Cham: Springer, 2020. Springer Proceedings in Complexity. 195-199.PUB | DOI
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2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2937607Haurand, Michelle Désirée, and Stummer, Christian. “ Evaluating market entry strategies for two-sided digital platforms under competition: A simulation approach”. Proceedings of the International Conference on Information Systems (ICIS). AIS eLibrary, 2019.PUB | Download (ext.)
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2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2932192Haurand, Michelle Désirée, and Stummer, Christian. “Fighting fair? Evaluating negative campaigning with an agent-based simulation”. Operations Research Proceedings 2018. Ed. Bernard Fortz and Martine Labbe. Springer, 2019. 499-504.PUB
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2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2919461Haurand, Michelle Désirée, and Stummer, Christian. “The early-stage development of two-sided digital platforms: A simulation approach”. Proceedings of the European Conference on Information Systems (ECIS 2018). AIS eLibrary, 2018. ECIS 2018 Proceedings Research Papers.PUB | Download (ext.)
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2018 | Konferenzbeitrag | PUB-ID: 2933722Haurand, Michelle Désirée. “Innovation management in the smart home industry. Obstacles and solutions”. Proceedings of the R&D Management Conference 2018. 2018.PUB
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2018 | Dissertation | PUB-ID: 2931312Haurand, Michelle Désirée. The Influence of Interactions on the Acceptance of Innovations. Bielefeld: Universität Bielefeld, 2018.PUB
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913880Haurand, Michelle Désirée, and Stummer, Christian. “Stakes or garlic? Studying the emergence of dominant designs through an agent-based model of a vampire economy”. Central European Journal of Operations Research 26.2 (2018): 373-394.PUB | DOI | WoS
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2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2907772Meißner, Martin, Haurand, Michelle Désirée, and Stummer, Christian. “With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands”. International Journal of Innovation Management 21.6 (2017): 1750048.PUB | DOI | WoS
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2015 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2722434Meißner, Martin, Haurand, Michelle Désirée, and Stummer, Christian. “Does empowering consumers backfire in the context of technology brands like Nokia?”. Proceedings of the 44th European Marketing Academy Conference (EMAC). 2015. 1-7.PUB