10 Publikationen
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2020 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2943206Haurand, M.D., Stummer, C.: Go big or go home? Simulating the effect of publishing adopter numbers for two-sided platforms. In: Verhagen, H., Borit, M., Bravo, G., and Wijermans, N. (eds.) Advances in Social Simulation: Looking in the Mirror. Springer Proceedings in Complexity. p. 195-199. Springer, Cham (2020).PUB | DOI
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2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2937607Haurand, M.D., Stummer, C.: Evaluating market entry strategies for two-sided digital platforms under competition: A simulation approach. Proceedings of the International Conference on Information Systems (ICIS). AIS eLibrary (2019).PUB | Download (ext.)
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2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2932192Haurand, M.D., Stummer, C.: Fighting fair? Evaluating negative campaigning with an agent-based simulation. In: Fortz, B. and Labbe, M. (eds.) Operations Research Proceedings 2018. p. 499-504. Springer (2019).PUB
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2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2919461Haurand, M.D., Stummer, C.: The early-stage development of two-sided digital platforms: A simulation approach. Proceedings of the European Conference on Information Systems (ECIS 2018). ECIS 2018 Proceedings Research Papers. AIS eLibrary (2018).PUB | Download (ext.)
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2018 | Konferenzbeitrag | PUB-ID: 2933722Haurand, M.D.: Innovation management in the smart home industry. Obstacles and solutions. Proceedings of the R&D Management Conference 2018. (2018).PUB
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2018 | Dissertation | PUB-ID: 2931312Haurand, M.D.: The Influence of Interactions on the Acceptance of Innovations. Universität Bielefeld, Bielefeld (2018).PUB
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2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2907772Meißner, M., Haurand, M.D., Stummer, C.: With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands. International Journal of Innovation Management. 21, : 1750048 (2017).PUB | DOI | WoS
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2015 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2722434Meißner, M., Haurand, M.D., Stummer, C.: Does empowering consumers backfire in the context of technology brands like Nokia? Proceedings of the 44th European Marketing Academy Conference (EMAC). p. 1-7. (2015).PUB