With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands

Meißner M, Haurand MD, Stummer C (2017)
International Journal of Innovation Management 21(6): 1750048.

Zeitschriftenaufsatz | Veröffentlicht | Englisch
 
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DOI
Autor*in
Meißner, Martin; Haurand, Michelle DésiréeUniBi ; Stummer, ChristianUniBi
Einrichtung
Fakultät für Wirtschaftswissenschaften > Institut für Technologische Innovation, Marktentwicklung und Entrepreneurship
Fakultät für Wirtschaftswissenschaften > Lehrstuhl für BWL, insb. Innovations- und Technologiemanagement
Fakultät für Wirtschaftswissenschaften > Department Management Science & Business Analytics
Erscheinungsjahr
2017
Zeitschriftentitel
International Journal of Innovation Management
Band
21
Ausgabe
6
Art.-Nr.
1750048
ISSN
1363-9196
eISSN
1757-5877
Page URI
https://pub.uni-bielefeld.de/record/2907772

Zitieren

Meißner M, Haurand MD, Stummer C. With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands. International Journal of Innovation Management. 2017;21(6): 1750048.
Meißner, M., Haurand, M. D., & Stummer, C. (2017). With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands. International Journal of Innovation Management, 21(6), 1750048. https://doi.org/10.1142/S1363919617500487
Meißner, Martin, Haurand, Michelle Désirée, and Stummer, Christian. 2017. “With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands”. International Journal of Innovation Management 21 (6): 1750048.
Meißner, M., Haurand, M. D., and Stummer, C. (2017). With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands. International Journal of Innovation Management 21:1750048.
Meißner, M., Haurand, M.D., & Stummer, C., 2017. With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands. International Journal of Innovation Management, 21(6): 1750048.
M. Meißner, M.D. Haurand, and C. Stummer, “With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands”, International Journal of Innovation Management, vol. 21, 2017, : 1750048.
Meißner, M., Haurand, M.D., Stummer, C.: With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands. International Journal of Innovation Management. 21, : 1750048 (2017).
Meißner, Martin, Haurand, Michelle Désirée, and Stummer, Christian. “With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands”. International Journal of Innovation Management 21.6 (2017): 1750048.
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