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• [10]
  

  2022 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2957842

  Haurand, M.D., 2022. Looking Beyond Membership: A Simulation Study of Market Entry Strategies for Two-Sided Platforms Under Competition. Communications of the Association for Information Systems (CAIS), 50, p 1-24.

  PUB | PDF | DOI | WoS
   
• [9]
  

  2020 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2943206

  Haurand, M.D., & Stummer, C., 2020. Go big or go home? Simulating the effect of publishing adopter numbers for two-sided platforms. In H. Verhagen, et al., eds. Advances in Social Simulation: Looking in the Mirror. Springer Proceedings in Complexity. Cham: Springer, pp. 195-199.

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• [8]
  

  2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2937607

  Haurand, M.D., & Stummer, C., 2019. Evaluating market entry strategies for two-sided digital platforms under competition: A simulation approach. In Proceedings of the International Conference on Information Systems (ICIS). AIS eLibrary.

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• [7]
  

  2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2932192

  Haurand, M.D., & Stummer, C., 2019. Fighting fair? Evaluating negative campaigning with an agent-based simulation. In B. Fortz & M. Labbe, eds. Operations Research Proceedings 2018. Springer, pp. 499-504.

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• [6]
  

  2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2919461

  Haurand, M.D., & Stummer, C., 2018. The early-stage development of two-sided digital platforms: A simulation approach. In Proceedings of the European Conference on Information Systems (ECIS 2018). ECIS 2018 Proceedings Research Papers. AIS eLibrary.

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• [5]
  

  2018 | Konferenzbeitrag | PUB-ID: 2933722

  Haurand, M.D., 2018. Innovation management in the smart home industry. Obstacles and solutions. In Proceedings of the R&D Management Conference 2018.

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• [4]
  

  2018 | Dissertation | PUB-ID: 2931312

  Haurand, M.D., 2018. The Influence of Interactions on the Acceptance of Innovations, Bielefeld: Universität Bielefeld.

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• [3]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913880

  Haurand, M.D., & Stummer, C., 2018. Stakes or garlic? Studying the emergence of dominant designs through an agent-based model of a vampire economy. Central European Journal of Operations Research, 26(2), p 373-394.

  PUB | DOI | WoS
   
• [2]
  

  2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2907772

  Meißner, M., Haurand, M.D., & Stummer, C., 2017. With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands. International Journal of Innovation Management, 21(6): 1750048.

  PUB | DOI | WoS
   
• [1]
  

  2015 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2722434

  Meißner, M., Haurand, M.D., & Stummer, C., 2015. Does empowering consumers backfire in the context of technology brands like Nokia? In Proceedings of the 44th European Marketing Academy Conference (EMAC). pp. 1-7.

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