10 Publikationen
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2020 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2943206Haurand, M.D., & Stummer, C., 2020. Go big or go home? Simulating the effect of publishing adopter numbers for two-sided platforms. In H. Verhagen, et al., eds. Advances in Social Simulation: Looking in the Mirror. Springer Proceedings in Complexity. Cham: Springer, pp. 195-199.PUB | DOI
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2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2937607Haurand, M.D., & Stummer, C., 2019. Evaluating market entry strategies for two-sided digital platforms under competition: A simulation approach. In Proceedings of the International Conference on Information Systems (ICIS). AIS eLibrary.PUB | Download (ext.)
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2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2932192Haurand, M.D., & Stummer, C., 2019. Fighting fair? Evaluating negative campaigning with an agent-based simulation. In B. Fortz & M. Labbe, eds. Operations Research Proceedings 2018. Springer, pp. 499-504.PUB
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2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2919461Haurand, M.D., & Stummer, C., 2018. The early-stage development of two-sided digital platforms: A simulation approach. In Proceedings of the European Conference on Information Systems (ECIS 2018). ECIS 2018 Proceedings Research Papers. AIS eLibrary.PUB | Download (ext.)
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2018 | Konferenzbeitrag | PUB-ID: 2933722Haurand, M.D., 2018. Innovation management in the smart home industry. Obstacles and solutions. In Proceedings of the R&D Management Conference 2018.PUB
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2018 | Dissertation | PUB-ID: 2931312Haurand, M.D., 2018. The Influence of Interactions on the Acceptance of Innovations, Bielefeld: Universität Bielefeld.PUB
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2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2907772Meißner, M., Haurand, M.D., & Stummer, C., 2017. With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands. International Journal of Innovation Management, 21(6): 1750048.PUB | DOI | WoS
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2015 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2722434Meißner, M., Haurand, M.D., & Stummer, C., 2015. Does empowering consumers backfire in the context of technology brands like Nokia? In Proceedings of the 44th European Marketing Academy Conference (EMAC). pp. 1-7.PUB