PUB - Publikationen an der Universität Bielefeld

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• [10]
  

  2022 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2957842

  Haurand MD. Looking Beyond Membership: A Simulation Study of Market Entry Strategies for Two-Sided Platforms Under Competition. Communications of the Association for Information Systems (CAIS). 2022;50:1-24.

  PUB | PDF | DOI | WoS
   
• [9]
  

  2020 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2943206

  Haurand MD, Stummer C. Go big or go home? Simulating the effect of publishing adopter numbers for two-sided platforms. In: Verhagen H, Borit M, Bravo G, Wijermans N, eds. Advances in Social Simulation: Looking in the Mirror. Springer Proceedings in Complexity. Cham: Springer; 2020: 195-199.

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• [8]
  

  2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2937607

  Haurand MD, Stummer C. Evaluating market entry strategies for two-sided digital platforms under competition: A simulation approach. In: Proceedings of the International Conference on Information Systems (ICIS). AIS eLibrary; 2019.

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• [7]
  

  2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2932192

  Haurand MD, Stummer C. Fighting fair? Evaluating negative campaigning with an agent-based simulation. In: Fortz B, Labbe M, eds. Operations Research Proceedings 2018. Springer; 2019: 499-504.

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• [6]
  

  2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2919461

  Haurand MD, Stummer C. The early-stage development of two-sided digital platforms: A simulation approach. In: Proceedings of the European Conference on Information Systems (ECIS 2018). ECIS 2018 Proceedings Research Papers. AIS eLibrary; 2018.

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• [5]
  

  2018 | Konferenzbeitrag | PUB-ID: 2933722

  Haurand MD. Innovation management in the smart home industry. Obstacles and solutions. In: Proceedings of the R&D Management Conference 2018. 2018.

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• [4]
  

  2018 | Dissertation | PUB-ID: 2931312

  Haurand MD. The Influence of Interactions on the Acceptance of Innovations. Bielefeld: Universität Bielefeld; 2018.

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• [3]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913880

  Haurand MD, Stummer C. Stakes or garlic? Studying the emergence of dominant designs through an agent-based model of a vampire economy. Central European Journal of Operations Research. 2018;26(2):373-394.

  PUB | DOI | WoS
   
• [2]
  

  2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2907772

  Meißner M, Haurand MD, Stummer C. With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands. International Journal of Innovation Management. 2017;21(6): 1750048.

  PUB | DOI | WoS
   
• [1]
  

  2015 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2722434

  Meißner M, Haurand MD, Stummer C. Does empowering consumers backfire in the context of technology brands like Nokia? In: Proceedings of the 44th European Marketing Academy Conference (EMAC). 2015: 1-7.

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