10 Publikationen
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2022 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2957842Haurand, Michelle Désirée. 2022. “Looking Beyond Membership: A Simulation Study of Market Entry Strategies for Two-Sided Platforms Under Competition”. Communications of the Association for Information Systems (CAIS) 50: 1-24.
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2020 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2943206Haurand, Michelle Désirée, and Stummer, Christian. 2020. “Go big or go home? Simulating the effect of publishing adopter numbers for two-sided platforms”. In Advances in Social Simulation: Looking in the Mirror, ed. Harko Verhagen, Melania Borit, Giangiocomo Bravo, and Nanda Wijermans, 195-199. Springer Proceedings in Complexity. Cham: Springer.
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2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2937607Haurand, Michelle Désirée, and Stummer, Christian. 2019. “ Evaluating market entry strategies for two-sided digital platforms under competition: A simulation approach”. In Proceedings of the International Conference on Information Systems (ICIS). AIS eLibrary: 9.
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2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2932192Haurand, Michelle Désirée, and Stummer, Christian. 2019. “Fighting fair? Evaluating negative campaigning with an agent-based simulation”. In Operations Research Proceedings 2018, ed. Bernard Fortz and Martine Labbe, 499-504. Springer.
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2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2919461Haurand, Michelle Désirée, and Stummer, Christian. 2018. “The early-stage development of two-sided digital platforms: A simulation approach”. In Proceedings of the European Conference on Information Systems (ECIS 2018). ECIS 2018 Proceedings Research Papers. AIS eLibrary: 49.
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2018 | Konferenzbeitrag | PUB-ID: 2933722Haurand, Michelle Désirée. 2018. “Innovation management in the smart home industry. Obstacles and solutions”. In Proceedings of the R&D Management Conference 2018.
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2018 | Dissertation | PUB-ID: 2931312Haurand, Michelle Désirée. 2018. The Influence of Interactions on the Acceptance of Innovations. Bielefeld: Universität Bielefeld.
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913880Haurand, Michelle Désirée, and Stummer, Christian. 2018. “Stakes or garlic? Studying the emergence of dominant designs through an agent-based model of a vampire economy”. Central European Journal of Operations Research 26 (2): 373-394.
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2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2907772Meißner, Martin, Haurand, Michelle Désirée, and Stummer, Christian. 2017. “With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands”. International Journal of Innovation Management 21 (6): 1750048.
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2015 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2722434Meißner, Martin, Haurand, Michelle Désirée, and Stummer, Christian. 2015. “Does empowering consumers backfire in the context of technology brands like Nokia?”. In Proceedings of the 44th European Marketing Academy Conference (EMAC), 1-7.