10 Publikationen
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2022 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2957842Looking Beyond Membership: A Simulation Study of Market Entry Strategies for Two-Sided Platforms Under CompetitionPUB | PDF | DOI | WoS
Haurand, Michelle Désirée, Looking Beyond Membership: A Simulation Study of Market Entry Strategies for Two-Sided Platforms Under Competition. Communications of the Association for Information Systems (CAIS) 50 (). , 2022 -
2020 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2943206Go big or go home? Simulating the effect of publishing adopter numbers for two-sided platformsPUB | DOI
Haurand, Michelle Désirée, Go big or go home? Simulating the effect of publishing adopter numbers for two-sided platforms. Advances in Social Simulation: Looking in the Mirror (). Cham, 2020 -
2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2937607Evaluating market entry strategies for two-sided digital platforms under competition: A simulation approachPUB | Download (ext.)
Haurand, Michelle Désirée, Evaluating market entry strategies for two-sided digital platforms under competition: A simulation approach. Proceedings of the International Conference on Information Systems (ICIS) (). , 2019 -
2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2932192Fighting fair? Evaluating negative campaigning with an agent-based simulationPUB
Haurand, Michelle Désirée, Fighting fair? Evaluating negative campaigning with an agent-based simulation. Operations Research Proceedings 2018 (). , 2019 -
2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2919461The early-stage development of two-sided digital platforms: A simulation approachPUB | Download (ext.)
Haurand, Michelle Désirée, The early-stage development of two-sided digital platforms: A simulation approach. Proceedings of the European Conference on Information Systems (ECIS 2018) (). , 2018 -
2018 | Konferenzbeitrag | PUB-ID: 2933722Innovation management in the smart home industry. Obstacles and solutionsPUB
Haurand, Michelle Désirée, Innovation management in the smart home industry. Obstacles and solutions. Proceedings of the R&D Management Conference 2018 (). , 2018 -
2018 | Dissertation | PUB-ID: 2931312The Influence of Interactions on the Acceptance of InnovationsPUB
Haurand, Michelle Désirée, The Influence of Interactions on the Acceptance of Innovations. (). Bielefeld, 2018 -
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913880Stakes or garlic? Studying the emergence of dominant designs through an agent-based model of a vampire economyPUB | DOI | WoS
Haurand, Michelle Désirée, Stakes or garlic? Studying the emergence of dominant designs through an agent-based model of a vampire economy. Central European Journal of Operations Research 26 (2). , 2018 -
2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2907772With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brandsPUB | DOI | WoS
Meißner, Martin, With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands. International Journal of Innovation Management 21 (6). , 2017 -
2015 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2722434Does empowering consumers backfire in the context of technology brands like Nokia?PUB
Meißner, Martin, Does empowering consumers backfire in the context of technology brands like Nokia?. Proceedings of the 44th European Marketing Academy Conference (EMAC) (). , 2015