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  2023 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2979052

  Souka, Mohamed, Heimann, Kira Marie, Hellwig, Jonas, Bilstein, Nicola, and Decker, Reinhold. “Let me show you how to build this! An experimental study on how augmented reality can further customer participation by decreasing cognitive load”. Presented at the Frontiers in service , Maastricht, 2023.

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• [3]
  

  2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2977917

  Heimann, Kira Marie, Bilstein, Nicola, and Haurand, Michelle Désirée. “Smart Transformative Services to Defuse Crises? The Meaning of Trust for the Usage of Digital Contact Tracing Apps”. Marketing ZFP - Journal of Research and Management 45.1 (2023): 48-65.

  PUB | DOI
   
• [2]
  

  2022 | Sammelwerksbeitrag | Veröffentlicht | PUB-ID: 2964314

  Bilstein, Nicola, Heimann, Kira Marie, and Schauerte, Dirk. “May I Come In and Drop Off Your Parcel? An Innovation Resistance Theory Perspective on the Influence of Payment Modalities on Adoption Barriers ”. Smart Services. Band 3: Kundenperspektive – Mitarbeiterperspektive – Rechtsperspektive. Ed. Manfred Bruhn and Karsten Hadwich. 1st ed. Wiesbaden: Springer Gabler, 2022. Forum Dienstleistungsmanagement. 239–263.

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• [1]
  

  2021 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2953059

  Heimann, Kira Marie, and Bilstein, Nicola. “When Social Influence Leads to Trust – Investigating Determinants of Usage Intentions of COVID-19 Contact Tracing Apps”. Proceedings of the 50th European Marketing Academy (EMAC) Conference . 2021.

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