4 Publikationen
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2023 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2979052Souka, Mohamed, Heimann, Kira Marie, Hellwig, Jonas, Bilstein, Nicola, and Decker, Reinhold. 2023. “Let me show you how to build this! An experimental study on how augmented reality can further customer participation by decreasing cognitive load”. Presented at the Frontiers in service , Maastricht .
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2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2977917Heimann, Kira Marie, Bilstein, Nicola, and Haurand, Michelle Désirée. 2023. “Smart Transformative Services to Defuse Crises? The Meaning of Trust for the Usage of Digital Contact Tracing Apps”. Marketing ZFP - Journal of Research and Management 45 (1): 48-65.
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2022 | Sammelwerksbeitrag | Veröffentlicht | PUB-ID: 2964314Bilstein, Nicola, Heimann, Kira Marie, and Schauerte, Dirk. 2022. “May I Come In and Drop Off Your Parcel? An Innovation Resistance Theory Perspective on the Influence of Payment Modalities on Adoption Barriers ”. In Smart Services. Band 3: Kundenperspektive – Mitarbeiterperspektive – Rechtsperspektive, ed. Manfred Bruhn and Karsten Hadwich, 1st ed., 239–263. Forum Dienstleistungsmanagement. Wiesbaden: Springer Gabler.
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2021 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2953059Heimann, Kira Marie, and Bilstein, Nicola. 2021. “When Social Influence Leads to Trust – Investigating Determinants of Usage Intentions of COVID-19 Contact Tracing Apps”. In Proceedings of the 50th European Marketing Academy (EMAC) Conference : A2021-94704.