When Social Influence Leads to Trust – Investigating Determinants of Usage Intentions of COVID-19 Contact Tracing Apps

Heimann K, Bilstein N (2021)
In: Proceedings of the 50th European Marketing Academy (EMAC) Conference .

Konferenzbeitrag | Veröffentlicht | Englisch
 
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Erscheinungsjahr
2021
Titel des Konferenzbandes
Proceedings of the 50th European Marketing Academy (EMAC) Conference
Art.-Nr.
A2021-94704
Konferenz
50th European Marketing Academy (EMAC) Conference
Konferenzort
Madrid (virtuell)
Konferenzdatum
2021-05-25 – 2021-05-28
Page URI
https://pub.uni-bielefeld.de/record/2953059

Zitieren

Heimann K, Bilstein N. When Social Influence Leads to Trust – Investigating Determinants of Usage Intentions of COVID-19 Contact Tracing Apps. In: Proceedings of the 50th European Marketing Academy (EMAC) Conference . 2021.
Heimann, K., & Bilstein, N. (2021). When Social Influence Leads to Trust – Investigating Determinants of Usage Intentions of COVID-19 Contact Tracing Apps. Proceedings of the 50th European Marketing Academy (EMAC) Conference
Heimann, K., and Bilstein, N. (2021). “When Social Influence Leads to Trust – Investigating Determinants of Usage Intentions of COVID-19 Contact Tracing Apps” in Proceedings of the 50th European Marketing Academy (EMAC) Conference .
Heimann, K., & Bilstein, N., 2021. When Social Influence Leads to Trust – Investigating Determinants of Usage Intentions of COVID-19 Contact Tracing Apps. In Proceedings of the 50th European Marketing Academy (EMAC) Conference .
K. Heimann and N. Bilstein, “When Social Influence Leads to Trust – Investigating Determinants of Usage Intentions of COVID-19 Contact Tracing Apps”, Proceedings of the 50th European Marketing Academy (EMAC) Conference , 2021.
Heimann, K., Bilstein, N.: When Social Influence Leads to Trust – Investigating Determinants of Usage Intentions of COVID-19 Contact Tracing Apps. Proceedings of the 50th European Marketing Academy (EMAC) Conference . (2021).
Heimann, Kira, and Bilstein, Nicola. “When Social Influence Leads to Trust – Investigating Determinants of Usage Intentions of COVID-19 Contact Tracing Apps”. Proceedings of the 50th European Marketing Academy (EMAC) Conference . 2021.
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