4 Publikationen
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2023 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2979052M. Souka, et al., “Let me show you how to build this! An experimental study on how augmented reality can further customer participation by decreasing cognitive load”, Presented at the Frontiers in service , Maastricht, 2023.PUB
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2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2977917K.M. Heimann, N. Bilstein, and M.D. Haurand, “Smart Transformative Services to Defuse Crises? The Meaning of Trust for the Usage of Digital Contact Tracing Apps”, Marketing ZFP - Journal of Research and Management, vol. 45, 2023, pp. 48-65.PUB | DOI
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2022 | Sammelwerksbeitrag | Veröffentlicht | PUB-ID: 2964314N. Bilstein, K.M. Heimann, and D. Schauerte, “May I Come In and Drop Off Your Parcel? An Innovation Resistance Theory Perspective on the Influence of Payment Modalities on Adoption Barriers ”, Smart Services. Band 3: Kundenperspektive – Mitarbeiterperspektive – Rechtsperspektive, M. Bruhn and K. Hadwich, eds., Forum Dienstleistungsmanagement, 1st ed., Wiesbaden: Springer Gabler, 2022, pp.239–263.PUB | DOI | Download (ext.)
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2021 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2953059K.M. Heimann and N. Bilstein, “When Social Influence Leads to Trust – Investigating Determinants of Usage Intentions of COVID-19 Contact Tracing Apps”, Proceedings of the 50th European Marketing Academy (EMAC) Conference , 2021.PUB | Download (ext.)