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  2023 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2979052

  Souka, M., Heimann, K. M., Hellwig, J., Bilstein, N., & Decker, R. (2023). Let me show you how to build this! An experimental study on how augmented reality can further customer participation by decreasing cognitive load. Presented at the Frontiers in service , Maastricht.

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• [3]
  

  2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2977917

  Heimann, K. M., Bilstein, N., & Haurand, M. D. (2023). Smart Transformative Services to Defuse Crises? The Meaning of Trust for the Usage of Digital Contact Tracing Apps. Marketing ZFP - Journal of Research and Management, 45(1), 48-65. https://doi.org/10.15358/0344-1369-2023-1-48

  PUB | DOI
   
• [2]
  

  2022 | Sammelwerksbeitrag | Veröffentlicht | PUB-ID: 2964314

  Bilstein, N., Heimann, K. M., & Schauerte, D. (2022). May I Come In and Drop Off Your Parcel? An Innovation Resistance Theory Perspective on the Influence of Payment Modalities on Adoption Barriers . In M. Bruhn & K. Hadwich (Eds.), Forum Dienstleistungsmanagement. Smart Services. Band 3: Kundenperspektive – Mitarbeiterperspektive – Rechtsperspektive (1st ed., p. 239–263). Wiesbaden: Springer Gabler. https://doi.org/10.1007/978-3-658-37384-9_9

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• [1]
  

  2021 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2953059

  Heimann, K. M., & Bilstein, N. (2021). When Social Influence Leads to Trust – Investigating Determinants of Usage Intentions of COVID-19 Contact Tracing Apps. Proceedings of the 50th European Marketing Academy (EMAC) Conference

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