4 Publikationen
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2023 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2979052Souka, M., et al., 2023. Let me show you how to build this! An experimental study on how augmented reality can further customer participation by decreasing cognitive load. Presented at the Frontiers in service , Maastricht.PUB
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2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2977917Heimann, K.M., Bilstein, N., & Haurand, M.D., 2023. Smart Transformative Services to Defuse Crises? The Meaning of Trust for the Usage of Digital Contact Tracing Apps. Marketing ZFP - Journal of Research and Management, 45(1), p 48-65.PUB | DOI
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2022 | Sammelwerksbeitrag | Veröffentlicht | PUB-ID: 2964314Bilstein, N., Heimann, K.M., & Schauerte, D., 2022. May I Come In and Drop Off Your Parcel? An Innovation Resistance Theory Perspective on the Influence of Payment Modalities on Adoption Barriers . In M. Bruhn & K. Hadwich, eds. Smart Services. Band 3: Kundenperspektive – Mitarbeiterperspektive – Rechtsperspektive. Forum Dienstleistungsmanagement. 1st ed. Wiesbaden: Springer Gabler, pp. 239–263.PUB | DOI | Download (ext.)
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2021 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2953059Heimann, K.M., & Bilstein, N., 2021. When Social Influence Leads to Trust – Investigating Determinants of Usage Intentions of COVID-19 Contact Tracing Apps. In Proceedings of the 50th European Marketing Academy (EMAC) Conference .PUB | Download (ext.)