4 Publikationen
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2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2977917Smart Transformative Services to Defuse Crises? The Meaning of Trust for the Usage of Digital Contact Tracing AppsPUB | DOI
Heimann KM, Bilstein N, Haurand MD (2023)
Marketing ZFP - Journal of Research and Management 45(1): 48-65. -
2023 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2979052Let me show you how to build this! An experimental study on how augmented reality can further customer participation by decreasing cognitive loadPUB
Souka M, Heimann KM, Hellwig J, Bilstein N, Decker R (2023)
Presented at the Frontiers in service , Maastricht. -
2022 | Sammelwerksbeitrag | Veröffentlicht | PUB-ID: 2964314May I Come In and Drop Off Your Parcel? An Innovation Resistance Theory Perspective on the Influence of Payment Modalities on Adoption BarriersPUB | DOI | Download (ext.)
Bilstein N, Heimann KM, Schauerte D (2022)
In: Smart Services. Band 3: Kundenperspektive – Mitarbeiterperspektive – Rechtsperspektive. Bruhn M, Hadwich K (Eds); Forum Dienstleistungsmanagement 1st ed. Wiesbaden: Springer Gabler: 239–263. -
2021 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2953059When Social Influence Leads to Trust – Investigating Determinants of Usage Intentions of COVID-19 Contact Tracing AppsPUB | Download (ext.)
Heimann KM, Bilstein N (2021)
In: Proceedings of the 50th European Marketing Academy (EMAC) Conference .