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  2023 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2979052

  Souka M, Heimann KM, Hellwig J, Bilstein N, Decker R (2023)
  Let me show you how to build this! An experimental study on how augmented reality can further customer participation by decreasing cognitive load.
  Presented at the Frontiers in service , Maastricht.

  PUB
   
• [3]
  

  2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2977917

  Heimann KM, Bilstein N, Haurand MD (2023)
  Smart Transformative Services to Defuse Crises? The Meaning of Trust for the Usage of Digital Contact Tracing Apps.
  Marketing ZFP - Journal of Research and Management 45(1): 48-65.

  PUB | DOI
   
• [2]
  

  2022 | Sammelwerksbeitrag | Veröffentlicht | PUB-ID: 2964314

  Bilstein N, Heimann KM, Schauerte D (2022)
  May I Come In and Drop Off Your Parcel? An Innovation Resistance Theory Perspective on the Influence of Payment Modalities on Adoption Barriers .
  In: Smart Services. Band 3: Kundenperspektive – Mitarbeiterperspektive – Rechtsperspektive. Bruhn M, Hadwich K (Eds); Forum Dienstleistungsmanagement, 1st ed. Wiesbaden: Springer Gabler: 239–263.

  PUB | DOI | Download (ext.)
   
• [1]
  

  2021 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2953059

  Heimann KM, Bilstein N (2021)
  When Social Influence Leads to Trust – Investigating Determinants of Usage Intentions of COVID-19 Contact Tracing Apps.
  In: Proceedings of the 50th European Marketing Academy (EMAC) Conference . .

  PUB | Download (ext.)