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  2023 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2979052

  Souka M, Heimann KM, Hellwig J, Bilstein N, Decker R. Let me show you how to build this! An experimental study on how augmented reality can further customer participation by decreasing cognitive load. Presented at the Frontiers in service , Maastricht.

  PUB
   
• [3]
  

  2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2977917

  Heimann KM, Bilstein N, Haurand MD. Smart Transformative Services to Defuse Crises? The Meaning of Trust for the Usage of Digital Contact Tracing Apps. Marketing ZFP - Journal of Research and Management. 2023;45(1):48-65.

  PUB | DOI
   
• [2]
  

  2022 | Sammelwerksbeitrag | Veröffentlicht | PUB-ID: 2964314

  Bilstein N, Heimann KM, Schauerte D. May I Come In and Drop Off Your Parcel? An Innovation Resistance Theory Perspective on the Influence of Payment Modalities on Adoption Barriers . In: Bruhn M, Hadwich K, eds. Smart Services. Band 3: Kundenperspektive – Mitarbeiterperspektive – Rechtsperspektive. Forum Dienstleistungsmanagement. 1st ed. Wiesbaden: Springer Gabler; 2022: 239–263.

  PUB | DOI | Download (ext.)
   
• [1]
  

  2021 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2953059

  Heimann KM, Bilstein N. When Social Influence Leads to Trust – Investigating Determinants of Usage Intentions of COVID-19 Contact Tracing Apps. In: Proceedings of the 50th European Marketing Academy (EMAC) Conference . 2021.

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