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  2023 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2979052

  Souka, M., Heimann, K.M., Hellwig, J., Bilstein, N., Decker, R.: Let me show you how to build this! An experimental study on how augmented reality can further customer participation by decreasing cognitive load. Presented at the Frontiers in service , Maastricht (2023).

  PUB
   
• [3]
  

  2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2977917

  Heimann, K.M., Bilstein, N., Haurand, M.D.: Smart Transformative Services to Defuse Crises? The Meaning of Trust for the Usage of Digital Contact Tracing Apps. Marketing ZFP - Journal of Research and Management. 45, 48-65 (2023).

  PUB | DOI
   
• [2]
  

  2022 | Sammelwerksbeitrag | Veröffentlicht | PUB-ID: 2964314

  Bilstein, N., Heimann, K.M., Schauerte, D.: May I Come In and Drop Off Your Parcel? An Innovation Resistance Theory Perspective on the Influence of Payment Modalities on Adoption Barriers . In: Bruhn, M. and Hadwich, K. (eds.) Smart Services. Band 3: Kundenperspektive – Mitarbeiterperspektive – Rechtsperspektive. Forum Dienstleistungsmanagement. 1st ed. p. 239–263. Springer Gabler, Wiesbaden (2022).

  PUB | DOI | Download (ext.)
   
• [1]
  

  2021 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2953059

  Heimann, K.M., Bilstein, N.: When Social Influence Leads to Trust – Investigating Determinants of Usage Intentions of COVID-19 Contact Tracing Apps. Proceedings of the 50th European Marketing Academy (EMAC) Conference . (2021).

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