9 Publikationen
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2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2967258Presentation of Celebrities’ Private Lives through Visual Social MediaPUB | DOI | WoS
Klostermann, Jan, Presentation of Celebrities’ Private Lives through Visual Social Media. Journal of Business Research 156 (). , 2023 -
2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2981215
Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliancesPUB | PDF | DOI | Download (ext.)
Klostermann, Jan, Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances. Journal of the Academy of Marketing Science (). , 2023 -
2022 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2962614Better together: involving consumers in the ideation, creation and dissemination of transformative valuePUB | DOI | Download (ext.) | WoS
Bilstein, Nicola, Better together: involving consumers in the ideation, creation and dissemination of transformative value. Journal of Service Management 33 (4/5). , 2022 -
2022 | Bielefelder E-Dissertation | PUB-ID: 2960730
Essays on brand-related user-generated content in online social networksPUB | PDF
Klostermann, Jan, Essays on brand-related user-generated content in online social networks. (). Bielefeld, 2022 -
2021 | Zeitschriftenaufsatz | E-Veröff. vor dem Druck | PUB-ID: 2958277The effect of corporate political advocacy on brand perception: an event study analysisPUB | DOI | WoS
Klostermann, Jan, The effect of corporate political advocacy on brand perception: an event study analysis. Journal of Product and Brand Management (). , 2021 -
2021 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2953097How can celebrities become popular on social media? The importance of self-disclosure and endorsementPUB
Klostermann, Jan, How can celebrities become popular on social media? The importance of self-disclosure and endorsement. Proceedings of the 50th European Marketing Academy (EMAC) Conference (). , 2021 -
2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2918563Deriving Brand Associative Networks from InstagramPUB
Klostermann, Jan, Deriving Brand Associative Networks from Instagram. Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC) (). , 2018 -
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging DataPUB | DOI | WoS
Klostermann, Jan, Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data. International Journal of Research in Marketing 35 (4). , 2018 -
2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675Combining Visual and Textual User-Generated Content to Capture Brand PerceptionsPUB
Klostermann, Jan, Combining Visual and Textual User-Generated Content to Capture Brand Perceptions. Proceedings of the AMA Summer Academic Conference 29 (). , 2018