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• [9]
  

  2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2967258

  Klostermann, J., Meißner, M., Max, A., and Decker, R. (2023). Presentation of Celebrities’ Private Lives through Visual Social Media. Journal of Business Research 156:113524.

  PUB | DOI | WoS
   
• [8]
  

  2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2981215

  Klostermann, J., Hinze, T. K., Völckner, F., Kupfer, A. - K., and Schwerdtfeger, R. (2023). Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances. Journal of the Academy of Marketing Science.

  PUB | PDF | DOI | Download (ext.)
   
• [7]
  

  2022 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2962614

  Bilstein, N., Verlegh, P. W. J., Klostermann, J., and Akpinar, E. (2022). Better together: involving consumers in the ideation, creation and dissemination of transformative value. Journal of Service Management 33, 520-530.

  PUB | DOI | Download (ext.) | WoS
   
• [6]
  

  2022 | Bielefelder E-Dissertation | PUB-ID: 2960730

  Klostermann, J. (2022). Essays on brand-related user-generated content in online social networks. Bielefeld: Universität Bielefeld.

  PUB | PDF
   
• [5]
  

  2021 | Zeitschriftenaufsatz | E-Veröff. vor dem Druck | PUB-ID: 2958277

  Klostermann, J., Hydock, C., and Decker, R. (2021). The effect of corporate political advocacy on brand perception: an event study analysis. Journal of Product and Brand Management .

  PUB | DOI | WoS
   
• [4]
  

  2021 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2953097

  Klostermann, J., Meißner, M., Max, A., and Decker, R. (2021). “How can celebrities become popular on social media? The importance of self-disclosure and endorsement” in Proceedings of the 50th European Marketing Academy (EMAC) Conference.

  PUB
   
• [3]
  

  2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2918563

  Klostermann, J., Plumeyer, A., and Decker, R. (2018). “Deriving Brand Associative Networks from Instagram” in Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC).

  PUB
   
• [2]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294

  Klostermann, J., Plumeyer, A., Böger, D., and Decker, R. (2018). Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data. International Journal of Research in Marketing 35, 538-556.

  PUB | DOI | WoS
   
• [1]
  

  2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675

  Klostermann, J., Plumeyer, A., Böger, D., and Decker, R. (2018). “Combining Visual and Textual User-Generated Content to Capture Brand Perceptions” in Proceedings of the AMA Summer Academic Conference, vol. 29, DS19-DS20.

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