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• [9]
  

  2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2967258

  Klostermann, J., Meißner, M., Max, A., Decker, R.: Presentation of Celebrities’ Private Lives through Visual Social Media. Journal of Business Research. 156, : 113524 (2023).

  PUB | DOI | WoS
   
• [8]
  

  2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2981215

  Klostermann, J., Hinze, T.K., Völckner, F., Kupfer, A.-K., Schwerdtfeger, R.: Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances. Journal of the Academy of Marketing Science. (2023).

  PUB | PDF | DOI | Download (ext.)
   
• [7]
  

  2022 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2962614

  Bilstein, N., Verlegh, P.W.J., Klostermann, J., Akpinar, E.: Better together: involving consumers in the ideation, creation and dissemination of transformative value. Journal of Service Management. 33, 520-530 (2022).

  PUB | DOI | Download (ext.) | WoS
   
• [6]
  

  2022 | Bielefelder E-Dissertation | PUB-ID: 2960730

  Klostermann, J.: Essays on brand-related user-generated content in online social networks. Universität Bielefeld, Bielefeld (2022).

  PUB | PDF
   
• [5]
  

  2021 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2953097

  Klostermann, J., Meißner, M., Max, A., Decker, R.: How can celebrities become popular on social media? The importance of self-disclosure and endorsement. Proceedings of the 50th European Marketing Academy (EMAC) Conference. (2021).

  PUB
   
• [4]
  

  2021 | Zeitschriftenaufsatz | E-Veröff. vor dem Druck | PUB-ID: 2958277

  Klostermann, J., Hydock, C., Decker, R.: The effect of corporate political advocacy on brand perception: an event study analysis. Journal of Product and Brand Management . (2021).

  PUB | DOI | WoS
   
• [3]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294

  Klostermann, J., Plumeyer, A., Böger, D., Decker, R.: Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data. International Journal of Research in Marketing. 35, 538-556 (2018).

  PUB | DOI | WoS
   
• [2]
  

  2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675

  Klostermann, J., Plumeyer, A., Böger, D., Decker, R.: Combining Visual and Textual User-Generated Content to Capture Brand Perceptions. Proceedings of the AMA Summer Academic Conference. 29, p. DS19-DS20. (2018).

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• [1]
  

  2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2918563

  Klostermann, J., Plumeyer, A., Decker, R.: Deriving Brand Associative Networks from Instagram. Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC). (2018).

  PUB