PUB - Publikationen an der Universität Bielefeld

Alle markieren

• [9]
  

  2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2967258

  Klostermann, J., Meißner, M., Max, A., & Decker, R. (2023). Presentation of Celebrities’ Private Lives through Visual Social Media. Journal of Business Research, 156, 113524. https://doi.org/10.1016/j.jbusres.2022.113524

  PUB | DOI | WoS
   
• [8]
  

  2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2981215

  Klostermann, J., Hinze, T. K., Völckner, F., Kupfer, A. - K., & Schwerdtfeger, R. (2023). Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-023-00957-z

  PUB | PDF | DOI | Download (ext.)
   
• [7]
  

  2022 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2962614

  Bilstein, N., Verlegh, P. W. J., Klostermann, J., & Akpinar, E. (2022). Better together: involving consumers in the ideation, creation and dissemination of transformative value. Journal of Service Management, 33(4/5), 520-530. https://doi.org/10.1108/JOSM-11-2021-0414

  PUB | DOI | Download (ext.) | WoS
   
• [6]
  

  2022 | Bielefelder E-Dissertation | PUB-ID: 2960730

  Klostermann, J. (2022). Essays on brand-related user-generated content in online social networks. Bielefeld: Universität Bielefeld.

  PUB | PDF
   
• [5]
  

  2021 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2953097

  Klostermann, J., Meißner, M., Max, A., & Decker, R. (2021). How can celebrities become popular on social media? The importance of self-disclosure and endorsement. Proceedings of the 50th European Marketing Academy (EMAC) Conference

  PUB
   
• [4]
  

  2021 | Zeitschriftenaufsatz | E-Veröff. vor dem Druck | PUB-ID: 2958277

  Klostermann, J., Hydock, C., & Decker, R. (2021). The effect of corporate political advocacy on brand perception: an event study analysis. Journal of Product and Brand Management . https://doi.org/10.1108/JPBM-03-2021-3404

  PUB | DOI | WoS
   
• [3]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294

  Klostermann, J., Plumeyer, A., Böger, D., & Decker, R. (2018). Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data. International Journal of Research in Marketing, 35(4), 538-556. doi:10.1016/j.ijresmar.2018.08.002

  PUB | DOI | WoS
   
• [2]
  

  2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675

  Klostermann, J., Plumeyer, A., Böger, D., & Decker, R. (2018). Combining Visual and Textual User-Generated Content to Capture Brand Perceptions. Proceedings of the AMA Summer Academic Conference, 29, DS19-DS20.

  PUB
   
• [1]
  

  2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2918563

  Klostermann, J., Plumeyer, A., & Decker, R. (2018). Deriving Brand Associative Networks from Instagram. Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC)

  PUB