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• [9]
  

  2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2967258

  Klostermann J, Meißner M, Max A, Decker R. Presentation of Celebrities’ Private Lives through Visual Social Media. Journal of Business Research. 2023;156: 113524.

  PUB | DOI | WoS
   
• [8]
  

  2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2981215

  Klostermann J, Hinze TK, Völckner F, Kupfer A-K, Schwerdtfeger R. Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances. Journal of the Academy of Marketing Science. 2023.

  PUB | PDF | DOI | Download (ext.)
   
• [7]
  

  2022 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2962614

  Bilstein N, Verlegh PWJ, Klostermann J, Akpinar E. Better together: involving consumers in the ideation, creation and dissemination of transformative value. Journal of Service Management. 2022;33(4/5):520-530.

  PUB | DOI | Download (ext.) | WoS
   
• [6]
  

  2022 | Bielefelder E-Dissertation | PUB-ID: 2960730

  Klostermann J. Essays on brand-related user-generated content in online social networks. Bielefeld: Universität Bielefeld; 2022.

  PUB | PDF
   
• [5]
  

  2021 | Zeitschriftenaufsatz | E-Veröff. vor dem Druck | PUB-ID: 2958277

  Klostermann J, Hydock C, Decker R. The effect of corporate political advocacy on brand perception: an event study analysis. Journal of Product and Brand Management . 2021.

  PUB | DOI | WoS
   
• [4]
  

  2021 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2953097

  Klostermann J, Meißner M, Max A, Decker R. How can celebrities become popular on social media? The importance of self-disclosure and endorsement. In: Proceedings of the 50th European Marketing Academy (EMAC) Conference. 2021.

  PUB
   
• [3]
  

  2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2918563

  Klostermann J, Plumeyer A, Decker R. Deriving Brand Associative Networks from Instagram. In: Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC). 2018.

  PUB
   
• [2]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294

  Klostermann J, Plumeyer A, Böger D, Decker R. Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data. International Journal of Research in Marketing. 2018;35(4):538-556.

  PUB | DOI | WoS
   
• [1]
  

  2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675

  Klostermann J, Plumeyer A, Böger D, Decker R. Combining Visual and Textual User-Generated Content to Capture Brand Perceptions. In: Proceedings of the AMA Summer Academic Conference. Vol 29. 2018: DS19-DS20.

  PUB