PUB - Publikationen an der Universität Bielefeld

Alle markieren

• [9]
  

  2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2967258

  J. Klostermann, et al., “Presentation of Celebrities’ Private Lives through Visual Social Media”, Journal of Business Research, vol. 156, 2023, : 113524.

  PUB | DOI | WoS
   
• [8]
  

  2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2981215

  J. Klostermann, et al., “Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances”, Journal of the Academy of Marketing Science, 2023.

  PUB | PDF | DOI | Download (ext.)
   
• [7]
  

  2022 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2962614

  N. Bilstein, et al., “Better together: involving consumers in the ideation, creation and dissemination of transformative value”, Journal of Service Management, vol. 33, 2022, pp. 520-530.

  PUB | DOI | Download (ext.) | WoS
   
• [6]
  

  2022 | Bielefelder E-Dissertation | PUB-ID: 2960730

  J. Klostermann, Essays on brand-related user-generated content in online social networks, Bielefeld: Universität Bielefeld, 2022.

  PUB | PDF
   
• [5]
  

  2021 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2953097

  J. Klostermann, et al., “How can celebrities become popular on social media? The importance of self-disclosure and endorsement”, Proceedings of the 50th European Marketing Academy (EMAC) Conference, 2021.

  PUB
   
• [4]
  

  2021 | Zeitschriftenaufsatz | E-Veröff. vor dem Druck | PUB-ID: 2958277

  J. Klostermann, C. Hydock, and R. Decker, “The effect of corporate political advocacy on brand perception: an event study analysis”, Journal of Product and Brand Management , 2021.

  PUB | DOI | WoS
   
• [3]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294

  J. Klostermann, et al., “Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data”, International Journal of Research in Marketing, vol. 35, 2018, pp. 538-556.

  PUB | DOI | WoS
   
• [2]
  

  2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675

  J. Klostermann, et al., “Combining Visual and Textual User-Generated Content to Capture Brand Perceptions”, Proceedings of the AMA Summer Academic Conference, vol. 29, 2018, pp.DS19-DS20.

  PUB
   
• [1]
  

  2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2918563

  J. Klostermann, A. Plumeyer, and R. Decker, “Deriving Brand Associative Networks from Instagram”, Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC), 2018.

  PUB