35 Publications

Mark all

[35]
2015 | Journal Article | PUB-ID: 2722839
The Benefits of Computer-Based Brand Concept Mapping
Meißner M, Kottemann P, Decker R, Scholz S (2015)
Schmalenbach Business Review 67(4): 430-453.
PUB
 
[34]
2013 | Conference Paper | PUB-ID: 2495295
First Jointly, Then Separately: A New Approach to Address Complexity in Product Evaluations
Meißner M, Scholz S, Decker R (2013)
In: European Advances in Consumer Research, Vol. 9. Bradshaw A, Hackley C, Maclaran P (Eds); Duluth, Minn.
PUB
 
[33]
2011 | Journal Article | PUB-ID: 2495309
An Adaptive Algorithm for Pairwise Comparison-based Preference Measurement
Meißner M, Decker R, Scholz S (2011)
Journal of Multi-Criteria Decision Analysis 17(5-6): 167-177.
PUB | DOI
 
[32]
2011 | Journal Article | PUB-ID: 2495217
Offering Customer-oriented Products on the Internet using Model-based Preference Analysis
Decker R, Scholz S (2011)
Journal of Marketing Trends 1: 15-29.
PUB
 
[31]
2011 | Journal Article | PUB-ID: 2289571
A survey of the challenges and pitfalls of cluster analysis application in market segmentation
Tuma MN, Decker R, Scholz S (2011)
International Journal of Market Research 53(3): 391-414.
PUB | DOI | WoS
 
[30]
2011 | Conference Paper | PUB-ID: 2495302
Using Eyetracking and Mouselab to Examine How Respondents Process Information in Choice-based Conjoint Analysis
Meißner M, Scholz S, Decker R (2011)
In: Proceedings of the Sawtooth Software Conference 2010, Newport Beach, California. 151-170.
PUB
 
[29]
2010 | Journal Article | PUB-ID: 1920783
Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons
Scholz S, Meißner M, Decker R (2010)
Journal of Marketing Research 47(4): 685-698.
PUB | DOI | WoS
 
[28]
2010 | Journal Article | PUB-ID: 2905186 PUB | DOI
 
[27]
2009 | Journal Article | PUB-ID: 2495221
Preference Analysis and Default Optimization in Web-based Product Configuration Systems
Decker R, Scholz S (2009)
Journal of Theoretical and Applied Electronic Commerce Research 4(3): 43-57.
PUB | DOI
 
[26]
2009 | Journal Article | PUB-ID: 2495261
The Application of Cluster Analysis in Marketing Research: A Literature Analysis
Tuma MN, Scholz S, Decker R (2009)
Business Quest Journal 14.
PUB
 
[25]
2009 | Conference Paper | PUB-ID: 2495239
Event Detection in Environmental Scanning: News from a Hospitality Industry Newsletter
Wagner R, Ontrup J, Scholz S (2009)
In: Cooperation in Classification and Data Analysis. Okada A, Imaizumi T, Bock H-H, Gaul W (Eds); Berlin: Springer: 161-168.
PUB
 
[24]
2009 | Conference Paper | PUB-ID: 2495232
Classification in Marketing Science
Scholz S, Wagner R (2009)
In: Cooperation in Classification and Data Analysis. Okada A, Imaizumi T, Bock H-H, Gaul W (Eds); Berlin: Springer: 99-106.
PUB
 
[23]
2009 | Conference Paper | PUB-ID: 2495227
The Nonlinearity of Strategic Uncertainty and Environmental Scanning Behavior. An Empirical Study of Managerial Information Seeking and Processing Activities
Wagner R, Ontrup J, Scholz S (2009)
In: Information: Droge, Ware oder Commons? Wertschöpfungs- und Transformationsprozesse auf den Informationsmärkten. Kuhlen R (Ed); Boizenburg: VHW-Verlag: 147-158.
PUB
 
[22]
2009 | Journal Article | PUB-ID: 1636062
Detecting, Assessing, and Monitoring Relevant Topics in Virtual Information Environments
Ontrup J, Ritter H, Scholz S, Wagner R (2009)
IEEE Transactions on Knowledge and Data Engineering 21(3): 415-427.
PUB | DOI | WoS
 
[21]
2008 | Conference Paper | PUB-ID: 1920786
Detecting and Debugging Erroneous Statements in Pairwise Comparison Matrices
Decker R, Meißner M, Scholz S (2008)
In: Operations Research Proceedings 2007: Selected Papers of the Annual International Conference of the German Operations Research Society (GOR). Kalcsics J, Nickel S (Eds); , 1. Berlin Heidelberg: Springer: 277-282.
PUB | DOI
 
[20]
2008 | Conference Paper | PUB-ID: 1920789
AHP versus ACA – An Empirical Comparison
Meißner M, Scholz S, Decker R (2008)
In: Data Analysis, Machine Learning and Applications. Preisach C, Burkhardt H, Schmidt-Thieme L, Decker R (Eds); , 1. Berlin Heidelberg: Springer: 447-454.
PUB | DOI
 
[19]
2008 | Encyclopedia Article | PUB-ID: 2495074
Scanning Multimedia Business Environments
Scholz S, Wagner R (2008)
In: Encyclopedia of Multimedia Technology and Networking. Pagani M (Ed); 2nd ed. Hershey: IGI Global: 1257-1263.
PUB
 
[18]
2008 | Encyclopedia Article | PUB-ID: 1920800
Marketing Research using Multimedia Technologies
Meißner M, Scholz S, Wagner R (2008)
In: Encyclopedia of Multimedia Technology and Networking. Pagani M (Ed); 2nd ed. IGI Global: 880-886.
PUB
 
[17]
2008 | Conference Paper | PUB-ID: 2495198
Modellgestützte Nachfrageanalyse im Internet als Grundlage für eine kundenorientierte Angebotspolitik
Decker R, Scholz S (2008)
In: Proceedings of the 7th International Congress Marketing Trends, Venice, 2008. Adreani J, Collesei U (Eds); .
PUB
 
[16]
2007 | Journal Article | PUB-ID: 2495054
Unsupervised Topic Detection in document collections: an application in marketing and business journals
Decker R, Scholz S (2007)
International Journal of Business Intelligence and Data Mining 2(3): 347-364.
PUB | DOI
 
[15]
2007 | Working Paper | PUB-ID: 2495153
Linear and Nonlinear Biplots of Strategic Uncertainty and Scanning Behavior
Wagner R, Scholz S (2007) Discussion Paper No. 568.
Faculty of Economics and Business Administration, Bielefeld University.
PUB
 
[14]
2007 | Conference Paper | PUB-ID: 2495185
The Dark Side of Competitive Intelligence: Technocrats at Work
Wagner R, Scholz S, Hotho A (2007)
In: Proceedings of the 2007 European Competitive Intelligence Summit. Michaeli R (Ed); Society of Competitive Intelligence Professionals.
PUB
 
[13]
2007 | Working Paper | PUB-ID: 2495173
Der Einsatz von Poisson-Regressionsmodellen zur Analyse von Konsumentenpräferenzen auf Basis von Online-Dialogdaten
Decker R, Scholz S (2007) Discussion Paper No. 569.
Faculty of Economics and Business Administration, Bielefeld University.
PUB
 
[12]
2007 | Journal Article | PUB-ID: 1595153 PUB | WoS
 
[11]
2006 | Book Chapter | PUB-ID: 2494754
Autonomous Environmental Scanning on the World Wide Web
Scholz S, Wagner R (2006)
In: IT-enabled Strategic Management: Increasing Returns for the Organization. Walters B, Tang Z (Eds); Hershey: Idea Group Publishing: 213-242.
PUB
 
[10]
2006 | Conference Paper | PUB-ID: 1872121
Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement's Impact on AHP and Conjoint Analysis
Scholz S, Meißner M, Wagner R (2006)
In: Operations Research Proceedings 2005. Haasis H-D, Kopfer H, Schönberger J (Eds); Berlin: Springer: 613-618.
PUB
 
[9]
2006 | Conference Paper | PUB-ID: 2495058
Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication
Decker R, Scholz S, Wagner R (2006)
In: Data Analysis, Classification and the Forward Search. Zani S, Cerioli A, Riani M, Vichi M (Eds); Heidelberg: Springer: 23-30.
PUB | DOI
 
[8]
2005 | Book Chapter | PUB-ID: 2494730
Wissensbasierte Marketingsysteme - Brauchbare Tools für kleinere und mittlere Unternehmen?
Scholz S, Decker R, Neuhaus S (2005)
In: Wissens- und Informationsmanagement in kleinen und mittleren Unternehmen. Meyer J (Ed); Jahrbuch der KMU-Forschung und -Praxis, 2005. Lohmar: Eul: 321-338.
PUB
 
[7]
2005 | Conference Paper | PUB-ID: 2494737
The Quality of Prior Information Structure in Business Planning – An Experiment in Environmental Scanning
Scholz S, Wagner R (2005)
In: Operations Research Proceedings 2004. Fleuren H, den Hertog D, Kort P (Eds); Berlin: Springer: 238-245.
PUB
 
[6]
2005 | Book Chapter | PUB-ID: 2494911
The Number of Clusters in Market Segmentation
Wagner R, Scholz S, Decker R (2005)
In: Data Analysis and Decision Support. Baier D, Decker R, Schmidt-Thieme L (Eds); Berlin: Springer: 157-176.
PUB | DOI
 
[5]
2005 | Conference Paper | PUB-ID: 2494866
Mining Consumption and Nutrition Patterns for Marketing Communication
Decker R, Scholz S, Wagner R (2005)
In: Classification and Data Analysis 2005. Zani S, Cerioli A (Eds); Parma: Monte Università Parma: 91-94.
PUB
 
[4]
2005 | Journal Article | PUB-ID: 1875962
An Internet-Based Approach to Environmental Scanning in Marketing Planning
Decker R, Wagner R, Scholz S (2005)
Marketing Intelligence and Planning 23(2): 189-199.
PUB | DOI
 
[3]
2005 | Working Paper | PUB-ID: 2495088
Autonomous Environmental Scanning on the World Wide Web
Scholz S, Wagner R (2005) Discussion Paper No. 537.
Faculty of Economics and Business Administration, Bielefeld University.
PUB
 
[2]
2004 | Journal Article | PUB-ID: 2494710 PUB
 
[1]
2004 | Working Paper | PUB-ID: 2494690
The Quality of Prior Information Structure in Business Planning – An Experiment in Environmental Scanning
Scholz S, Wagner R (2004) Discussion Paper No. 522.
Faculty of Economics and Business Administration, Bielefeld University.
PUB
 

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35 Data Publications

Mark all

[35]
2015 | Journal Article | PUB-ID: 2722839
The Benefits of Computer-Based Brand Concept Mapping
Meißner M, Kottemann P, Decker R, Scholz S (2015)
Schmalenbach Business Review 67(4): 430-453.
PUB
 
[34]
2013 | Conference Paper | PUB-ID: 2495295
First Jointly, Then Separately: A New Approach to Address Complexity in Product Evaluations
Meißner M, Scholz S, Decker R (2013)
In: European Advances in Consumer Research, Vol. 9. Bradshaw A, Hackley C, Maclaran P (Eds); Duluth, Minn.
PUB
 
[33]
2011 | Journal Article | PUB-ID: 2495309
An Adaptive Algorithm for Pairwise Comparison-based Preference Measurement
Meißner M, Decker R, Scholz S (2011)
Journal of Multi-Criteria Decision Analysis 17(5-6): 167-177.
PUB | DOI
 
[32]
2011 | Journal Article | PUB-ID: 2495217
Offering Customer-oriented Products on the Internet using Model-based Preference Analysis
Decker R, Scholz S (2011)
Journal of Marketing Trends 1: 15-29.
PUB
 
[31]
2011 | Journal Article | PUB-ID: 2289571
A survey of the challenges and pitfalls of cluster analysis application in market segmentation
Tuma MN, Decker R, Scholz S (2011)
International Journal of Market Research 53(3): 391-414.
PUB | DOI | WoS
 
[30]
2011 | Conference Paper | PUB-ID: 2495302
Using Eyetracking and Mouselab to Examine How Respondents Process Information in Choice-based Conjoint Analysis
Meißner M, Scholz S, Decker R (2011)
In: Proceedings of the Sawtooth Software Conference 2010, Newport Beach, California. 151-170.
PUB
 
[29]
2010 | Journal Article | PUB-ID: 1920783
Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons
Scholz S, Meißner M, Decker R (2010)
Journal of Marketing Research 47(4): 685-698.
PUB | DOI | WoS
 
[28]
2010 | Journal Article | PUB-ID: 2905186 PUB | DOI
 
[27]
2009 | Journal Article | PUB-ID: 2495221
Preference Analysis and Default Optimization in Web-based Product Configuration Systems
Decker R, Scholz S (2009)
Journal of Theoretical and Applied Electronic Commerce Research 4(3): 43-57.
PUB | DOI
 
[26]
2009 | Journal Article | PUB-ID: 2495261
The Application of Cluster Analysis in Marketing Research: A Literature Analysis
Tuma MN, Scholz S, Decker R (2009)
Business Quest Journal 14.
PUB
 
[25]
2009 | Conference Paper | PUB-ID: 2495239
Event Detection in Environmental Scanning: News from a Hospitality Industry Newsletter
Wagner R, Ontrup J, Scholz S (2009)
In: Cooperation in Classification and Data Analysis. Okada A, Imaizumi T, Bock H-H, Gaul W (Eds); Berlin: Springer: 161-168.
PUB
 
[24]
2009 | Conference Paper | PUB-ID: 2495232
Classification in Marketing Science
Scholz S, Wagner R (2009)
In: Cooperation in Classification and Data Analysis. Okada A, Imaizumi T, Bock H-H, Gaul W (Eds); Berlin: Springer: 99-106.
PUB
 
[23]
2009 | Conference Paper | PUB-ID: 2495227
The Nonlinearity of Strategic Uncertainty and Environmental Scanning Behavior. An Empirical Study of Managerial Information Seeking and Processing Activities
Wagner R, Ontrup J, Scholz S (2009)
In: Information: Droge, Ware oder Commons? Wertschöpfungs- und Transformationsprozesse auf den Informationsmärkten. Kuhlen R (Ed); Boizenburg: VHW-Verlag: 147-158.
PUB
 
[22]
2009 | Journal Article | PUB-ID: 1636062
Detecting, Assessing, and Monitoring Relevant Topics in Virtual Information Environments
Ontrup J, Ritter H, Scholz S, Wagner R (2009)
IEEE Transactions on Knowledge and Data Engineering 21(3): 415-427.
PUB | DOI | WoS
 
[21]
2008 | Conference Paper | PUB-ID: 1920786
Detecting and Debugging Erroneous Statements in Pairwise Comparison Matrices
Decker R, Meißner M, Scholz S (2008)
In: Operations Research Proceedings 2007: Selected Papers of the Annual International Conference of the German Operations Research Society (GOR). Kalcsics J, Nickel S (Eds); , 1. Berlin Heidelberg: Springer: 277-282.
PUB | DOI
 
[20]
2008 | Conference Paper | PUB-ID: 1920789
AHP versus ACA – An Empirical Comparison
Meißner M, Scholz S, Decker R (2008)
In: Data Analysis, Machine Learning and Applications. Preisach C, Burkhardt H, Schmidt-Thieme L, Decker R (Eds); , 1. Berlin Heidelberg: Springer: 447-454.
PUB | DOI
 
[19]
2008 | Encyclopedia Article | PUB-ID: 2495074
Scanning Multimedia Business Environments
Scholz S, Wagner R (2008)
In: Encyclopedia of Multimedia Technology and Networking. Pagani M (Ed); 2nd ed. Hershey: IGI Global: 1257-1263.
PUB
 
[18]
2008 | Encyclopedia Article | PUB-ID: 1920800
Marketing Research using Multimedia Technologies
Meißner M, Scholz S, Wagner R (2008)
In: Encyclopedia of Multimedia Technology and Networking. Pagani M (Ed); 2nd ed. IGI Global: 880-886.
PUB
 
[17]
2008 | Conference Paper | PUB-ID: 2495198
Modellgestützte Nachfrageanalyse im Internet als Grundlage für eine kundenorientierte Angebotspolitik
Decker R, Scholz S (2008)
In: Proceedings of the 7th International Congress Marketing Trends, Venice, 2008. Adreani J, Collesei U (Eds); .
PUB
 
[16]
2007 | Journal Article | PUB-ID: 2495054
Unsupervised Topic Detection in document collections: an application in marketing and business journals
Decker R, Scholz S (2007)
International Journal of Business Intelligence and Data Mining 2(3): 347-364.
PUB | DOI
 
[15]
2007 | Working Paper | PUB-ID: 2495153
Linear and Nonlinear Biplots of Strategic Uncertainty and Scanning Behavior
Wagner R, Scholz S (2007) Discussion Paper No. 568.
Faculty of Economics and Business Administration, Bielefeld University.
PUB
 
[14]
2007 | Conference Paper | PUB-ID: 2495185
The Dark Side of Competitive Intelligence: Technocrats at Work
Wagner R, Scholz S, Hotho A (2007)
In: Proceedings of the 2007 European Competitive Intelligence Summit. Michaeli R (Ed); Society of Competitive Intelligence Professionals.
PUB
 
[13]
2007 | Working Paper | PUB-ID: 2495173
Der Einsatz von Poisson-Regressionsmodellen zur Analyse von Konsumentenpräferenzen auf Basis von Online-Dialogdaten
Decker R, Scholz S (2007) Discussion Paper No. 569.
Faculty of Economics and Business Administration, Bielefeld University.
PUB
 
[12]
2007 | Journal Article | PUB-ID: 1595153 PUB | WoS
 
[11]
2006 | Book Chapter | PUB-ID: 2494754
Autonomous Environmental Scanning on the World Wide Web
Scholz S, Wagner R (2006)
In: IT-enabled Strategic Management: Increasing Returns for the Organization. Walters B, Tang Z (Eds); Hershey: Idea Group Publishing: 213-242.
PUB
 
[10]
2006 | Conference Paper | PUB-ID: 1872121
Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement's Impact on AHP and Conjoint Analysis
Scholz S, Meißner M, Wagner R (2006)
In: Operations Research Proceedings 2005. Haasis H-D, Kopfer H, Schönberger J (Eds); Berlin: Springer: 613-618.
PUB
 
[9]
2006 | Conference Paper | PUB-ID: 2495058
Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication
Decker R, Scholz S, Wagner R (2006)
In: Data Analysis, Classification and the Forward Search. Zani S, Cerioli A, Riani M, Vichi M (Eds); Heidelberg: Springer: 23-30.
PUB | DOI
 
[8]
2005 | Book Chapter | PUB-ID: 2494730
Wissensbasierte Marketingsysteme - Brauchbare Tools für kleinere und mittlere Unternehmen?
Scholz S, Decker R, Neuhaus S (2005)
In: Wissens- und Informationsmanagement in kleinen und mittleren Unternehmen. Meyer J (Ed); Jahrbuch der KMU-Forschung und -Praxis, 2005. Lohmar: Eul: 321-338.
PUB
 
[7]
2005 | Conference Paper | PUB-ID: 2494737
The Quality of Prior Information Structure in Business Planning – An Experiment in Environmental Scanning
Scholz S, Wagner R (2005)
In: Operations Research Proceedings 2004. Fleuren H, den Hertog D, Kort P (Eds); Berlin: Springer: 238-245.
PUB
 
[6]
2005 | Book Chapter | PUB-ID: 2494911
The Number of Clusters in Market Segmentation
Wagner R, Scholz S, Decker R (2005)
In: Data Analysis and Decision Support. Baier D, Decker R, Schmidt-Thieme L (Eds); Berlin: Springer: 157-176.
PUB | DOI
 
[5]
2005 | Conference Paper | PUB-ID: 2494866
Mining Consumption and Nutrition Patterns for Marketing Communication
Decker R, Scholz S, Wagner R (2005)
In: Classification and Data Analysis 2005. Zani S, Cerioli A (Eds); Parma: Monte Università Parma: 91-94.
PUB
 
[4]
2005 | Journal Article | PUB-ID: 1875962
An Internet-Based Approach to Environmental Scanning in Marketing Planning
Decker R, Wagner R, Scholz S (2005)
Marketing Intelligence and Planning 23(2): 189-199.
PUB | DOI
 
[3]
2005 | Working Paper | PUB-ID: 2495088
Autonomous Environmental Scanning on the World Wide Web
Scholz S, Wagner R (2005) Discussion Paper No. 537.
Faculty of Economics and Business Administration, Bielefeld University.
PUB
 
[2]
2004 | Journal Article | PUB-ID: 2494710 PUB
 
[1]
2004 | Working Paper | PUB-ID: 2494690
The Quality of Prior Information Structure in Business Planning – An Experiment in Environmental Scanning
Scholz S, Wagner R (2004) Discussion Paper No. 522.
Faculty of Economics and Business Administration, Bielefeld University.
PUB
 

Search

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