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• [35]
  

  2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839

  Meißner, M., et al., 2015. The Benefits of Computer-Based Brand Concept Mapping. Schmalenbach Business Review, 67(4), p 430-453.

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• [34]
  

  2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495295

  Meißner, M., Scholz, S., & Decker, R., 2013. First Jointly, Then Separately: A New Approach to Address Complexity in Product Evaluations. In A. Bradshaw, C. Hackley, & P. Maclaran, eds. European Advances in Consumer Research, Vol. 9. Duluth, Minn.

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• [33]
  

  2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2289571

  Tuma, M.N., Decker, R., & Scholz, S., 2011. A survey of the challenges and pitfalls of cluster analysis application in market segmentation. International Journal of Market Research, 53(3), p 391-414.

  PUB | DOI | WoS
   
• [32]
  

  2011 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495302

  Meißner, M., Scholz, S., & Decker, R., 2011. Using Eyetracking and Mouselab to Examine How Respondents Process Information in Choice-based Conjoint Analysis. In Proceedings of the Sawtooth Software Conference 2010, Newport Beach, California. pp. 151-170.

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• [31]
  

  2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495309

  Meißner, M., Decker, R., & Scholz, S., 2011. An Adaptive Algorithm for Pairwise Comparison-based Preference Measurement. Journal of Multi-Criteria Decision Analysis, 17(5-6), p 167-177.

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• [30]
  

  2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495217

  Decker, R., & Scholz, S., 2011. Offering Customer-oriented Products on the Internet using Model-based Preference Analysis. Journal of Marketing Trends, 1, p 15-29.

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• [29]
  

  2010 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2905186

  Decker, R., & Scholz, S., 2010. Determining the Attractiveness of Product Attributes in Consumer Goods Markets using POS Scanner Data. The Marketing Review, 10(3), p 225-237.

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• [28]
  

  2010 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1920783

  Scholz, S., Meißner, M., & Decker, R., 2010. Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons. Journal of Marketing Research, 47(4), p 685-698.

  PUB | DOI | WoS
   
• [27]
  

  2009 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495221

  Decker, R., & Scholz, S., 2009. Preference Analysis and Default Optimization in Web-based Product Configuration Systems. Journal of Theoretical and Applied Electronic Commerce Research, 4(3), p 43-57.

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• [26]
  

  2009 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495261

  Tuma, M.N., Scholz, S., & Decker, R., 2009. The Application of Cluster Analysis in Marketing Research: A Literature Analysis. Business Quest Journal, 14.

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• [25]
  

  2009 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495232

  Scholz, S., & Wagner, R., 2009. Classification in Marketing Science. In A. Okada, et al., eds. Cooperation in Classification and Data Analysis. Berlin: Springer, pp. 99-106.

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• [24]
  

  2009 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495227

  Wagner, R., Ontrup, J., & Scholz, S., 2009. The Nonlinearity of Strategic Uncertainty and Environmental Scanning Behavior. An Empirical Study of Managerial Information Seeking and Processing Activities. In R. Kuhlen, ed. Information: Droge, Ware oder Commons? Wertschöpfungs- und Transformationsprozesse auf den Informationsmärkten. Boizenburg: VHW-Verlag, pp. 147-158.

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• [23]
  

  2009 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495239

  Wagner, R., Ontrup, J., & Scholz, S., 2009. Event Detection in Environmental Scanning: News from a Hospitality Industry Newsletter. In A. Okada, et al., eds. Cooperation in Classification and Data Analysis. Berlin: Springer, pp. 161-168.

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• [22]
  

  2009 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1636062

  Ontrup, J., et al., 2009. Detecting, Assessing, and Monitoring Relevant Topics in Virtual Information Environments. IEEE Transactions on Knowledge and Data Engineering, 21(3), p 415-427.

  PUB | DOI | WoS
   
• [21]
  

  2008 | Lexikoneintrag | Veröffentlicht | PUB-ID: 2495074

  Scholz, S., & Wagner, R., 2008. Scanning Multimedia Business Environments. In M. Pagani, ed. Encyclopedia of Multimedia Technology and Networking. 2nd ed. Hershey: IGI Global, pp. 1257-1263.

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• [20]
  

  2008 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1920789

  Meißner, M., Scholz, S., & Decker, R., 2008. AHP versus ACA – An Empirical Comparison. In C. Preisach, et al., eds. Data Analysis, Machine Learning and Applications. no.1 Berlin Heidelberg: Springer, pp. 447-454.

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• [19]
  

  2008 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495198

  Decker, R., & Scholz, S., 2008. Modellgestützte Nachfrageanalyse im Internet als Grundlage für eine kundenorientierte Angebotspolitik. In J. Adreani & U. Collesei, eds. Proceedings of the 7th International Congress Marketing Trends, Venice, 2008.

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• [18]
  

  2008 | Lexikoneintrag | Veröffentlicht | PUB-ID: 1920800

  Meißner, M., Scholz, S., & Wagner, R., 2008. Marketing Research using Multimedia Technologies. In M. Pagani, ed. Encyclopedia of Multimedia Technology and Networking. 2nd ed. IGI Global, pp. 880-886.

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• [17]
  

  2008 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1920786

  Decker, R., Meißner, M., & Scholz, S., 2008. Detecting and Debugging Erroneous Statements in Pairwise Comparison Matrices. In J. Kalcsics & S. Nickel, eds. Operations Research Proceedings 2007: Selected Papers of the Annual International Conference of the German Operations Research Society (GOR). no.1 Berlin Heidelberg: Springer, pp. 277-282.

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• [16]
  

  2007 | Diskussionspapier | Veröffentlicht | PUB-ID: 2495153

  Wagner, R., & Scholz, S., 2007. Linear and Nonlinear Biplots of Strategic Uncertainty and Scanning Behavior, Discussion Paper No. 568, Faculty of Economics and Business Administration, Bielefeld University.

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• [15]
  

  2007 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495054

  Decker, R., & Scholz, S., 2007. Unsupervised Topic Detection in document collections: an application in marketing and business journals. International Journal of Business Intelligence and Data Mining, 2(3), p 347-364.

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• [14]
  

  2007 | Diskussionspapier | Veröffentlicht | PUB-ID: 2495173

  Decker, R., & Scholz, S., 2007. Der Einsatz von Poisson-Regressionsmodellen zur Analyse von Konsumentenpräferenzen auf Basis von Online-Dialogdaten, Discussion Paper No. 569, Faculty of Economics and Business Administration, Bielefeld University.

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• [13]
  

  2007 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495185

  Wagner, R., Scholz, S., & Hotho, A., 2007. The Dark Side of Competitive Intelligence: Technocrats at Work. In R. Michaeli, ed. Proceedings of the 2007 European Competitive Intelligence Summit. Society of Competitive Intelligence Professionals.

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• [12]
  

  2007 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1595153

  Scholz, S., & Decker, R., 2007. Measuring the impact of wood species on consumer preferences for wooden furniture by means of the Analytic Hierarchy Process. FOREST PRODUCTS JOURNAL, 57(3), p 23-28.

  PUB | WoS
   
• [11]
  

  2006 | Sammelwerksbeitrag | Veröffentlicht | PUB-ID: 2494754

  Scholz, S., & Wagner, R., 2006. Autonomous Environmental Scanning on the World Wide Web. In B. Walters & Z. Tang, eds. IT-enabled Strategic Management: Increasing Returns for the Organization. Hershey: Idea Group Publishing, pp. 213-242.

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• [10]
  

  2006 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1872121

  Scholz, S., Meißner, M., & Wagner, R., 2006. Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement's Impact on AHP and Conjoint Analysis. In H. - D. Haasis, H. Kopfer, & J. Schönberger, eds. Operations Research Proceedings 2005. Berlin: Springer, pp. 613-618.

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• [9]
  

  2006 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495058

  Decker, R., Scholz, S., & Wagner, R., 2006. Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication. In S. Zani, et al., eds. Data Analysis, Classification and the Forward Search. Studies in classification, data analysis and knowledge organization. Heidelberg: Springer, pp. 23-30.

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• [8]
  

  2005 | Diskussionspapier | Veröffentlicht | PUB-ID: 2495088

  Scholz, S., & Wagner, R., 2005. Autonomous Environmental Scanning on the World Wide Web, Discussion Paper No. 537, Faculty of Economics and Business Administration, Bielefeld University.

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• [7]
  

  2005 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2494737

  Scholz, S., & Wagner, R., 2005. The Quality of Prior Information Structure in Business Planning – An Experiment in Environmental Scanning. In H. Fleuren, D. den Hertog, & P. Kort, eds. Operations Research Proceedings 2004. Berlin: Springer, pp. 238-245.

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• [6]
  

  2005 | Sammelwerksbeitrag | Veröffentlicht | PUB-ID: 2494730

  Scholz, S., Decker, R., & Neuhaus, S., 2005. Wissensbasierte Marketingsysteme - Brauchbare Tools für kleinere und mittlere Unternehmen? In J. Meyer, ed. Wissens- und Informationsmanagement in kleinen und mittleren Unternehmen. Jahrbuch der KMU-Forschung und -Praxis. no.2005 Lohmar: Eul, pp. 321-338.

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• [5]
  

  2005 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2494866

  Decker, R., Scholz, S., & Wagner, R., 2005. Mining Consumption and Nutrition Patterns for Marketing Communication. In S. Zani & A. Cerioli, eds. Classification and Data Analysis 2005. Parma: Monte Università Parma, pp. 91-94.

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• [4]
  

  2005 | Sammelwerksbeitrag | Veröffentlicht | PUB-ID: 2494911

  Wagner, R., Scholz, S., & Decker, R., 2005. The Number of Clusters in Market Segmentation. In D. Baier, R. Decker, & L. Schmidt-Thieme, eds. Data Analysis and Decision Support. Berlin: Springer, pp. 157-176.

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• [3]
  

  2005 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1875962

  Decker, R., Wagner, R., & Scholz, S., 2005. An Internet-Based Approach to Environmental Scanning in Marketing Planning. Marketing Intelligence and Planning, 23(2), p 189-199.

  PUB | DOI
   
• [2]
  

  2004 | Diskussionspapier | Veröffentlicht | PUB-ID: 2494690

  Scholz, S., & Wagner, R., 2004. The Quality of Prior Information Structure in Business Planning – An Experiment in Environmental Scanning, Discussion Paper No. 522, Faculty of Economics and Business Administration, Bielefeld University.

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• [1]
  

  2004 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2494710

  Decker, R., & Scholz, S., 2004. Wie viel darf guter Service kosten? Einkaufsstättenbedingte Preiswahrnehmung im Selbstmedikationsmarkt. Pharma-Marketing Journal, 29, p 186-192.

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