Preference Analysis and Default Optimization in Web-based Product Configuration Systems
Decker R, Scholz S (2009)
Journal of Theoretical and Applied Electronic Commerce Research 4(3): 43-57.
Zeitschriftenaufsatz
| Veröffentlicht | Englisch
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Einrichtung
Abstract / Bemerkung
Today, more and more companies are providing web-based product configuration systems in order to better meet individual customer preferences. In many cases, pre-defined product specifications are additionally offered to facilitate the corresponding choice decisions. Against this background, we present a Poisson regression approach for analyzing customer preferences and a genetic algorithm for determining preference-based default products. The basis for this is transaction data, as they are automatically generated when configuring a product online. The potentials of the suggested methodology are demonstrated by means of two case studies referring to different product categories.
Stichworte
Web usage data;
Product configuration;
Preference analysis;
Poisson regression;
Genetic algorithm;
Customization
Erscheinungsjahr
2009
Zeitschriftentitel
Journal of Theoretical and Applied Electronic Commerce Research
Band
4
Ausgabe
3
Seite(n)
43-57
ISSN
0718-1876
Page URI
https://pub.uni-bielefeld.de/record/2495221
Zitieren
Decker R, Scholz S. Preference Analysis and Default Optimization in Web-based Product Configuration Systems. Journal of Theoretical and Applied Electronic Commerce Research. 2009;4(3):43-57.
Decker, R., & Scholz, S. (2009). Preference Analysis and Default Optimization in Web-based Product Configuration Systems. Journal of Theoretical and Applied Electronic Commerce Research, 4(3), 43-57. doi:10.4067/s0718-18762009000300005
Decker, Reinhold, and Scholz, Sören. 2009. “Preference Analysis and Default Optimization in Web-based Product Configuration Systems”. Journal of Theoretical and Applied Electronic Commerce Research 4 (3): 43-57.
Decker, R., and Scholz, S. (2009). Preference Analysis and Default Optimization in Web-based Product Configuration Systems. Journal of Theoretical and Applied Electronic Commerce Research 4, 43-57.
Decker, R., & Scholz, S., 2009. Preference Analysis and Default Optimization in Web-based Product Configuration Systems. Journal of Theoretical and Applied Electronic Commerce Research, 4(3), p 43-57.
R. Decker and S. Scholz, “Preference Analysis and Default Optimization in Web-based Product Configuration Systems”, Journal of Theoretical and Applied Electronic Commerce Research, vol. 4, 2009, pp. 43-57.
Decker, R., Scholz, S.: Preference Analysis and Default Optimization in Web-based Product Configuration Systems. Journal of Theoretical and Applied Electronic Commerce Research. 4, 43-57 (2009).
Decker, Reinhold, and Scholz, Sören. “Preference Analysis and Default Optimization in Web-based Product Configuration Systems”. Journal of Theoretical and Applied Electronic Commerce Research 4.3 (2009): 43-57.
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