Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication

Decker R, Scholz S, Wagner R (2006)
In: Data Analysis, Classification and the Forward Search. Zani S, Cerioli A, Riani M, Vichi M (Eds); Studies in classification, data analysis and knowledge organization. Heidelberg: Springer: 23-30.

Konferenzbeitrag | Veröffentlicht | Englisch
 
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Herausgeber*in
Zani, S.; Cerioli, A.; Riani, M.; Vichi, M.
Erscheinungsjahr
2006
Titel des Konferenzbandes
Data Analysis, Classification and the Forward Search
forms.conference.field.series_title_volume.series_title.label
Studies in classification, data analysis and knowledge organization
Seite(n)
23-30
ISBN
354035977X
Page URI
https://pub.uni-bielefeld.de/record/2495058

Zitieren

Decker R, Scholz S, Wagner R. Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication. In: Zani S, Cerioli A, Riani M, Vichi M, eds. Data Analysis, Classification and the Forward Search. Studies in classification, data analysis and knowledge organization. Heidelberg: Springer; 2006: 23-30.
Decker, R., Scholz, S., & Wagner, R. (2006). Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication. In S. Zani, A. Cerioli, M. Riani, & M. Vichi (Eds.), Studies in classification, data analysis and knowledge organization. Data Analysis, Classification and the Forward Search (pp. 23-30). Heidelberg: Springer. doi:10.1007/3-540-35978-8_3
Decker, R., Scholz, S., and Wagner, R. (2006). “Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication” in Data Analysis, Classification and the Forward Search, Zani, S., Cerioli, A., Riani, M., and Vichi, M. eds. Studies in classification, data analysis and knowledge organization (Heidelberg: Springer), 23-30.
Decker, R., Scholz, S., & Wagner, R., 2006. Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication. In S. Zani, et al., eds. Data Analysis, Classification and the Forward Search. Studies in classification, data analysis and knowledge organization. Heidelberg: Springer, pp. 23-30.
R. Decker, S. Scholz, and R. Wagner, “Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication”, Data Analysis, Classification and the Forward Search, S. Zani, et al., eds., Studies in classification, data analysis and knowledge organization, Heidelberg: Springer, 2006, pp.23-30.
Decker, R., Scholz, S., Wagner, R.: Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication. In: Zani, S., Cerioli, A., Riani, M., and Vichi, M. (eds.) Data Analysis, Classification and the Forward Search. Studies in classification, data analysis and knowledge organization. p. 23-30. Springer, Heidelberg (2006).
Decker, Reinhold, Scholz, Sören, and Wagner, R. “Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication”. Data Analysis, Classification and the Forward Search. Ed. S. Zani, A. Cerioli, M. Riani, and M. Vichi. Heidelberg: Springer, 2006. Studies in classification, data analysis and knowledge organization. 23-30.

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