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• [35]
  

  2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839

  Meißner, M., Kottemann, P., Decker, R., and Scholz, S. (2015). The Benefits of Computer-Based Brand Concept Mapping. Schmalenbach Business Review 67, 430-453.

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• [34]
  

  2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495295

  Meißner, M., Scholz, S., and Decker, R. (2013). “First Jointly, Then Separately: A New Approach to Address Complexity in Product Evaluations” in European Advances in Consumer Research, Vol. 9, Bradshaw, A., Hackley, C., and Maclaran, P. eds. (Duluth, Minn.).

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• [33]
  

  2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2289571

  Tuma, M. N., Decker, R., and Scholz, S. (2011). A survey of the challenges and pitfalls of cluster analysis application in market segmentation. International Journal of Market Research 53, 391-414.

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• [32]
  

  2011 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495302

  Meißner, M., Scholz, S., and Decker, R. (2011). “Using Eyetracking and Mouselab to Examine How Respondents Process Information in Choice-based Conjoint Analysis” in Proceedings of the Sawtooth Software Conference 2010, Newport Beach, California 151-170.

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• [31]
  

  2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495309

  Meißner, M., Decker, R., and Scholz, S. (2011). An Adaptive Algorithm for Pairwise Comparison-based Preference Measurement. Journal of Multi-Criteria Decision Analysis 17, 167-177.

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• [30]
  

  2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495217

  Decker, R., and Scholz, S. (2011). Offering Customer-oriented Products on the Internet using Model-based Preference Analysis. Journal of Marketing Trends 1, 15-29.

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• [29]
  

  2010 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2905186

  Decker, R., and Scholz, S. (2010). Determining the Attractiveness of Product Attributes in Consumer Goods Markets using POS Scanner Data. The Marketing Review 10, 225-237.

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• [28]
  

  2010 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1920783

  Scholz, S., Meißner, M., and Decker, R. (2010). Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons. Journal of Marketing Research 47, 685-698.

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• [27]
  

  2009 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495221

  Decker, R., and Scholz, S. (2009). Preference Analysis and Default Optimization in Web-based Product Configuration Systems. Journal of Theoretical and Applied Electronic Commerce Research 4, 43-57.

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• [26]
  

  2009 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495261

  Tuma, M. N., Scholz, S., and Decker, R. (2009). The Application of Cluster Analysis in Marketing Research: A Literature Analysis. Business Quest Journal 14.

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• [25]
  

  2009 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495232

  Scholz, S., and Wagner, R. (2009). “Classification in Marketing Science” in Cooperation in Classification and Data Analysis, Okada, A., Imaizumi, T., Bock, H. - H., and Gaul, W. eds. (Berlin: Springer), 99-106.

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• [24]
  

  2009 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495227

  Wagner, R., Ontrup, J., and Scholz, S. (2009). “The Nonlinearity of Strategic Uncertainty and Environmental Scanning Behavior. An Empirical Study of Managerial Information Seeking and Processing Activities” in Information: Droge, Ware oder Commons? Wertschöpfungs- und Transformationsprozesse auf den Informationsmärkten, Kuhlen, R. ed. (Boizenburg: VHW-Verlag), 147-158.

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• [23]
  

  2009 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495239

  Wagner, R., Ontrup, J., and Scholz, S. (2009). “Event Detection in Environmental Scanning: News from a Hospitality Industry Newsletter” in Cooperation in Classification and Data Analysis, Okada, A., Imaizumi, T., Bock, H. - H., and Gaul, W. eds. (Berlin: Springer), 161-168.

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• [22]
  

  2009 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1636062

  Ontrup, J., Ritter, H., Scholz, S., and Wagner, R. (2009). Detecting, Assessing, and Monitoring Relevant Topics in Virtual Information Environments. IEEE Transactions on Knowledge and Data Engineering 21, 415-427.

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• [21]
  

  2008 | Lexikoneintrag | Veröffentlicht | PUB-ID: 2495074

  Scholz, S., and Wagner, R. (2008). “Scanning Multimedia Business Environments” in Encyclopedia of Multimedia Technology and Networking, Pagani, M. ed. 2nd ed. (Hershey: IGI Global), 1257-1263.

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• [20]
  

  2008 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1920789

  Meißner, M., Scholz, S., and Decker, R. (2008). “AHP versus ACA – An Empirical Comparison” in Data Analysis, Machine Learning and Applications, Preisach, C., Burkhardt, H., Schmidt-Thieme, L., and Decker, R. eds., vol. 1, (Berlin Heidelberg: Springer), 447-454.

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• [19]
  

  2008 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495198

  Decker, R., and Scholz, S. (2008). “Modellgestützte Nachfrageanalyse im Internet als Grundlage für eine kundenorientierte Angebotspolitik” in Proceedings of the 7th International Congress Marketing Trends, Venice, 2008, Adreani, J., and Collesei, U. eds.

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• [18]
  

  2008 | Lexikoneintrag | Veröffentlicht | PUB-ID: 1920800

  Meißner, M., Scholz, S., and Wagner, R. (2008). “Marketing Research using Multimedia Technologies” in Encyclopedia of Multimedia Technology and Networking, Pagani, M. ed. 2nd ed. (IGI Global), 880-886.

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• [17]
  

  2008 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1920786

  Decker, R., Meißner, M., and Scholz, S. (2008). “Detecting and Debugging Erroneous Statements in Pairwise Comparison Matrices” in Operations Research Proceedings 2007: Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), Kalcsics, J., and Nickel, S. eds., vol. 1, (Berlin Heidelberg: Springer), 277-282.

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• [16]
  

  2007 | Diskussionspapier | Veröffentlicht | PUB-ID: 2495153

  Wagner, R., and Scholz, S. (2007). Linear and Nonlinear Biplots of Strategic Uncertainty and Scanning Behavior. Discussion Paper No. 568, Faculty of Economics and Business Administration, Bielefeld University.

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• [15]
  

  2007 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495054

  Decker, R., and Scholz, S. (2007). Unsupervised Topic Detection in document collections: an application in marketing and business journals. International Journal of Business Intelligence and Data Mining 2, 347-364.

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• [14]
  

  2007 | Diskussionspapier | Veröffentlicht | PUB-ID: 2495173

  Decker, R., and Scholz, S. (2007). Der Einsatz von Poisson-Regressionsmodellen zur Analyse von Konsumentenpräferenzen auf Basis von Online-Dialogdaten. Discussion Paper No. 569, Faculty of Economics and Business Administration, Bielefeld University.

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• [13]
  

  2007 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495185

  Wagner, R., Scholz, S., and Hotho, A. (2007). “The Dark Side of Competitive Intelligence: Technocrats at Work” in Proceedings of the 2007 European Competitive Intelligence Summit, Michaeli, R. ed. (Society of Competitive Intelligence Professionals).

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• [12]
  

  2007 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1595153

  Scholz, S., and Decker, R. (2007). Measuring the impact of wood species on consumer preferences for wooden furniture by means of the Analytic Hierarchy Process. FOREST PRODUCTS JOURNAL 57, 23-28.

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• [11]
  

  2006 | Sammelwerksbeitrag | Veröffentlicht | PUB-ID: 2494754

  Scholz, S., and Wagner, R. (2006). “Autonomous Environmental Scanning on the World Wide Web” in IT-enabled Strategic Management: Increasing Returns for the Organization, Walters, B., and Tang, Z. eds. (Hershey: Idea Group Publishing), 213-242.

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• [10]
  

  2006 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1872121

  Scholz, S., Meißner, M., and Wagner, R. (2006). “Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement's Impact on AHP and Conjoint Analysis” in Operations Research Proceedings 2005, Haasis, H. - D., Kopfer, H., and Schönberger, J. eds. (Berlin: Springer), 613-618.

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• [9]
  

  2006 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495058

  Decker, R., Scholz, S., and Wagner, R. (2006). “Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication” in Data Analysis, Classification and the Forward Search, Zani, S., Cerioli, A., Riani, M., and Vichi, M. eds. Studies in classification, data analysis and knowledge organization (Heidelberg: Springer), 23-30.

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• [8]
  

  2005 | Diskussionspapier | Veröffentlicht | PUB-ID: 2495088

  Scholz, S., and Wagner, R. (2005). Autonomous Environmental Scanning on the World Wide Web. Discussion Paper No. 537, Faculty of Economics and Business Administration, Bielefeld University.

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• [7]
  

  2005 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2494737

  Scholz, S., and Wagner, R. (2005). “The Quality of Prior Information Structure in Business Planning – An Experiment in Environmental Scanning” in Operations Research Proceedings 2004, Fleuren, H., den Hertog, D., and Kort, P. eds. (Berlin: Springer), 238-245.

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• [6]
  

  2005 | Sammelwerksbeitrag | Veröffentlicht | PUB-ID: 2494730

  Scholz, S., Decker, R., and Neuhaus, S. (2005). “Wissensbasierte Marketingsysteme - Brauchbare Tools für kleinere und mittlere Unternehmen?” in Wissens- und Informationsmanagement in kleinen und mittleren Unternehmen, Meyer, J. ed. Jahrbuch der KMU-Forschung und -Praxis, vol. 2005, (Lohmar: Eul), 321-338.

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• [5]
  

  2005 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2494866

  Decker, R., Scholz, S., and Wagner, R. (2005). “Mining Consumption and Nutrition Patterns for Marketing Communication” in Classification and Data Analysis 2005, Zani, S., and Cerioli, A. eds. (Parma: Monte Università Parma), 91-94.

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• [4]
  

  2005 | Sammelwerksbeitrag | Veröffentlicht | PUB-ID: 2494911

  Wagner, R., Scholz, S., and Decker, R. (2005). “The Number of Clusters in Market Segmentation” in Data Analysis and Decision Support, Baier, D., Decker, R., and Schmidt-Thieme, L. eds. (Berlin: Springer), 157-176.

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• [3]
  

  2005 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1875962

  Decker, R., Wagner, R., and Scholz, S. (2005). An Internet-Based Approach to Environmental Scanning in Marketing Planning. Marketing Intelligence and Planning 23, 189-199.

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• [2]
  

  2004 | Diskussionspapier | Veröffentlicht | PUB-ID: 2494690

  Scholz, S., and Wagner, R. (2004). The Quality of Prior Information Structure in Business Planning – An Experiment in Environmental Scanning. Discussion Paper No. 522, Faculty of Economics and Business Administration, Bielefeld University.

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• [1]
  

  2004 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2494710

  Decker, R., and Scholz, S. (2004). Wie viel darf guter Service kosten? Einkaufsstättenbedingte Preiswahrnehmung im Selbstmedikationsmarkt. Pharma-Marketing Journal 29, 186-192.

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