Sören Scholz
PEVZ-ID
35 Publikationen
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2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839The Benefits of Computer-Based Brand Concept MappingPUB
Meißner, Martin, The Benefits of Computer-Based Brand Concept Mapping. Schmalenbach Business Review 67 (4). , 2015 -
2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495295First Jointly, Then Separately: A New Approach to Address Complexity in Product EvaluationsPUB
Meißner, Martin, First Jointly, Then Separately: A New Approach to Address Complexity in Product Evaluations. European Advances in Consumer Research, Vol. 9 (). Duluth, Minn., 2013 -
2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2289571A survey of the challenges and pitfalls of cluster analysis application in market segmentationPUB | DOI | WoS
Tuma, Michael Nche, A survey of the challenges and pitfalls of cluster analysis application in market segmentation. International Journal of Market Research 53 (3). , 2011 -
2011 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495302Using Eyetracking and Mouselab to Examine How Respondents Process Information in Choice-based Conjoint AnalysisPUB
Meißner, Martin, Using Eyetracking and Mouselab to Examine How Respondents Process Information in Choice-based Conjoint Analysis. Proceedings of the Sawtooth Software Conference 2010, Newport Beach, California (). , 2011 -
2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495309An Adaptive Algorithm for Pairwise Comparison-based Preference MeasurementPUB | DOI
Meißner, Martin, An Adaptive Algorithm for Pairwise Comparison-based Preference Measurement. Journal of Multi-Criteria Decision Analysis 17 (5-6). , 2011 -
2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495217Offering Customer-oriented Products on the Internet using Model-based Preference AnalysisPUB
Decker, Reinhold, Offering Customer-oriented Products on the Internet using Model-based Preference Analysis. Journal of Marketing Trends 1 (). , 2011 -
2010 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2905186Determining the Attractiveness of Product Attributes in Consumer Goods Markets using POS Scanner DataPUB | DOI
Decker, Reinhold, Determining the Attractiveness of Product Attributes in Consumer Goods Markets using POS Scanner Data. The Marketing Review 10 (3). , 2010 -
2010 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1920783Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired ComparisonsPUB | DOI | WoS
Scholz, Sören, Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons. Journal of Marketing Research 47 (4). , 2010 -
2009 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495221Preference Analysis and Default Optimization in Web-based Product Configuration SystemsPUB | DOI
Decker, Reinhold, Preference Analysis and Default Optimization in Web-based Product Configuration Systems. Journal of Theoretical and Applied Electronic Commerce Research 4 (3). , 2009 -
2009 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495261The Application of Cluster Analysis in Marketing Research: A Literature AnalysisPUB
Tuma, Michael Nche, The Application of Cluster Analysis in Marketing Research: A Literature Analysis. Business Quest Journal 14 (). , 2009 -
2009 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495232Classification in Marketing SciencePUB
Scholz, Sören, Classification in Marketing Science. Cooperation in Classification and Data Analysis (). Berlin, 2009 -
2009 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495227The Nonlinearity of Strategic Uncertainty and Environmental Scanning Behavior. An Empirical Study of Managerial Information Seeking and Processing ActivitiesPUB
Wagner, R., The Nonlinearity of Strategic Uncertainty and Environmental Scanning Behavior. An Empirical Study of Managerial Information Seeking and Processing Activities. Information: Droge, Ware oder Commons? Wertschöpfungs- und Transformationsprozesse auf den Informationsmärkten (). Boizenburg, 2009 -
2009 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495239Event Detection in Environmental Scanning: News from a Hospitality Industry NewsletterPUB
Wagner, R., Event Detection in Environmental Scanning: News from a Hospitality Industry Newsletter. Cooperation in Classification and Data Analysis (). Berlin, 2009 -
2009 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1636062Detecting, Assessing, and Monitoring Relevant Topics in Virtual Information EnvironmentsPUB | DOI | WoS
Ontrup, Jörg, Detecting, Assessing, and Monitoring Relevant Topics in Virtual Information Environments. IEEE Transactions on Knowledge and Data Engineering 21 (3). , 2009 -
2008 | Lexikoneintrag | Veröffentlicht | PUB-ID: 2495074Scanning Multimedia Business EnvironmentsPUB
Scholz, Sören, Scanning Multimedia Business Environments. Encyclopedia of Multimedia Technology and Networking (). Hershey, 2008 -
2008 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1920789AHP versus ACA – An Empirical ComparisonPUB | DOI
Meißner, Martin, AHP versus ACA – An Empirical Comparison. Data Analysis, Machine Learning and Applications 1 (). Berlin Heidelberg, 2008 -
2008 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495198Modellgestützte Nachfrageanalyse im Internet als Grundlage für eine kundenorientierte AngebotspolitikPUB
Decker, Reinhold, Modellgestützte Nachfrageanalyse im Internet als Grundlage für eine kundenorientierte Angebotspolitik. Proceedings of the 7th International Congress Marketing Trends, Venice, 2008 (). , 2008 -
2008 | Lexikoneintrag | Veröffentlicht | PUB-ID: 1920800Marketing Research using Multimedia TechnologiesPUB
Meißner, Martin, Marketing Research using Multimedia Technologies. Encyclopedia of Multimedia Technology and Networking (). , 2008 -
2008 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1920786Detecting and Debugging Erroneous Statements in Pairwise Comparison MatricesPUB | DOI
Decker, Reinhold, Detecting and Debugging Erroneous Statements in Pairwise Comparison Matrices. Operations Research Proceedings 2007: Selected Papers of the Annual International Conference of the German Operations Research Society (GOR) 1 (). Berlin Heidelberg, 2008 -
2007 | Diskussionspapier | Veröffentlicht | PUB-ID: 2495153Linear and Nonlinear Biplots of Strategic Uncertainty and Scanning BehaviorPUB
Wagner, R., Linear and Nonlinear Biplots of Strategic Uncertainty and Scanning Behavior. (). Faculty of Economics and Business Administration, Bielefeld University, 2007 -
2007 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495054Unsupervised Topic Detection in document collections: an application in marketing and business journalsPUB | DOI
Decker, Reinhold, Unsupervised Topic Detection in document collections: an application in marketing and business journals. International Journal of Business Intelligence and Data Mining 2 (3). , 2007 -
2007 | Diskussionspapier | Veröffentlicht | PUB-ID: 2495173Der Einsatz von Poisson-Regressionsmodellen zur Analyse von Konsumentenpräferenzen auf Basis von Online-DialogdatenPUB
Decker, Reinhold, Der Einsatz von Poisson-Regressionsmodellen zur Analyse von Konsumentenpräferenzen auf Basis von Online-Dialogdaten. (). Faculty of Economics and Business Administration, Bielefeld University, 2007 -
2007 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495185The Dark Side of Competitive Intelligence: Technocrats at WorkPUB
Wagner, R., The Dark Side of Competitive Intelligence: Technocrats at Work. Proceedings of the 2007 European Competitive Intelligence Summit (). , 2007 -
2007 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1595153Measuring the impact of wood species on consumer preferences for wooden furniture by means of the Analytic Hierarchy ProcessPUB | WoS
Scholz, Sören, Measuring the impact of wood species on consumer preferences for wooden furniture by means of the Analytic Hierarchy Process. FOREST PRODUCTS JOURNAL 57 (3). , 2007 -
2006 | Sammelwerksbeitrag | Veröffentlicht | PUB-ID: 2494754Autonomous Environmental Scanning on the World Wide WebPUB
Scholz, Sören, Autonomous Environmental Scanning on the World Wide Web. IT-enabled Strategic Management: Increasing Returns for the Organization (). Hershey, 2006 -
2006 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1872121Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement's Impact on AHP and Conjoint AnalysisPUB
Scholz, Sören, Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement's Impact on AHP and Conjoint Analysis. Operations Research Proceedings 2005 (). Berlin, 2006 -
2006 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495058Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing CommunicationPUB | DOI
Decker, Reinhold, Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication. Data Analysis, Classification and the Forward Search (). Heidelberg, 2006 -
2005 | Diskussionspapier | Veröffentlicht | PUB-ID: 2495088Autonomous Environmental Scanning on the World Wide WebPUB
Scholz, Sören, Autonomous Environmental Scanning on the World Wide Web. (). Faculty of Economics and Business Administration, Bielefeld University, 2005 -
2005 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2494737The Quality of Prior Information Structure in Business Planning – An Experiment in Environmental ScanningPUB
Scholz, Sören, The Quality of Prior Information Structure in Business Planning – An Experiment in Environmental Scanning. Operations Research Proceedings 2004 (). Berlin, 2005 -
2005 | Sammelwerksbeitrag | Veröffentlicht | PUB-ID: 2494730Wissensbasierte Marketingsysteme - Brauchbare Tools für kleinere und mittlere Unternehmen?PUB
Scholz, Sören, Wissensbasierte Marketingsysteme - Brauchbare Tools für kleinere und mittlere Unternehmen?. Wissens- und Informationsmanagement in kleinen und mittleren Unternehmen 2005 (). Lohmar, 2005 -
2005 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2494866Mining Consumption and Nutrition Patterns for Marketing CommunicationPUB
Decker, Reinhold, Mining Consumption and Nutrition Patterns for Marketing Communication. Classification and Data Analysis 2005 (). Parma, 2005 -
2005 | Sammelwerksbeitrag | Veröffentlicht | PUB-ID: 2494911The Number of Clusters in Market SegmentationPUB | DOI
Wagner, Ralf, The Number of Clusters in Market Segmentation. Data Analysis and Decision Support (). Berlin, 2005 -
2005 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1875962An Internet-Based Approach to Environmental Scanning in Marketing PlanningPUB | DOI
Decker, Reinhold, An Internet-Based Approach to Environmental Scanning in Marketing Planning. Marketing Intelligence and Planning 23 (2). , 2005 -
2004 | Diskussionspapier | Veröffentlicht | PUB-ID: 2494690The Quality of Prior Information Structure in Business Planning – An Experiment in Environmental ScanningPUB
Scholz, Sören, The Quality of Prior Information Structure in Business Planning – An Experiment in Environmental Scanning. (). Faculty of Economics and Business Administration, Bielefeld University, 2004 -
2004 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2494710Wie viel darf guter Service kosten? Einkaufsstättenbedingte Preiswahrnehmung im SelbstmedikationsmarktPUB
Decker, Reinhold, Wie viel darf guter Service kosten? Einkaufsstättenbedingte Preiswahrnehmung im Selbstmedikationsmarkt. Pharma-Marketing Journal 29 (). , 2004