PUB - Publikationen an der Universität Bielefeld

Michael Nche Tuma

mtuma@math.uni-bielefeld.de

PEVZ-ID

5 Publikationen

[5]

2013 | Dissertation | PUB-ID: 2655499
Identifying consumer segments from online reviews : data-driven considerations and the use of finite mixture models
Tuma MN (2013)
Bielefeld.
PUB
[4]

2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2548034
Online reviews as a source of marketing research data: a literature analysis
Tuma MN, Decker R (2013)
International Journal of Electronic Marketing and Retailing 5(4): 287-316.
PUB | DOI
[3]

2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2606529
Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices
Tuma MN, Decker R (2013)
Electronic Journal of Business Research Methods 11(1): 2-15.
PUB
[2]

2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2289571
A survey of the challenges and pitfalls of cluster analysis application in market segmentation
Tuma MN, Decker R, Scholz S (2011)
International Journal of Market Research 53(3): 391-414.
PUB | DOI | WoS
[1]

2009 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495261
The Application of Cluster Analysis in Marketing Research: A Literature Analysis
Tuma MN, Scholz S, Decker R (2009)
Business Quest Journal 14.
PUB