5 Publikationen

Alle markieren

  • [5]
    2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2606529
    Tuma, M.N., Decker, R.: Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices. Electronic Journal of Business Research Methods. 11, 2-15 (2013).
    PUB
     
  • [4]
    2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2548034
    Tuma, M.N., Decker, R.: Online reviews as a source of marketing research data: a literature analysis. International Journal of Electronic Marketing and Retailing. 5, 287-316 (2013).
    PUB | DOI
     
  • [3]
    2013 | Dissertation | PUB-ID: 2655499
    Tuma, M.N.: Identifying consumer segments from online reviews : data-driven considerations and the use of finite mixture models. Bielefeld (2013).
    PUB
     
  • [2]
    2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2289571
    Tuma, M.N., Decker, R., Scholz, S.: A survey of the challenges and pitfalls of cluster analysis application in market segmentation. International Journal of Market Research. 53, 391-414 (2011).
    PUB | DOI | WoS
     
  • [1]
    2009 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495261
    Tuma, M.N., Scholz, S., Decker, R.: The Application of Cluster Analysis in Marketing Research: A Literature Analysis. Business Quest Journal. 14, (2009).
    PUB
     

Suche

Publikationen filtern

Darstellung / Sortierung

Export / Einbettung