5 Publikationen
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2606529Tuma, M.N., Decker, R.: Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices. Electronic Journal of Business Research Methods. 11, 2-15 (2013).PUB
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2013 | Dissertation | PUB-ID: 2655499Tuma, M.N.: Identifying consumer segments from online reviews : data-driven considerations and the use of finite mixture models. Bielefeld (2013).PUB
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2009 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495261Tuma, M.N., Scholz, S., Decker, R.: The Application of Cluster Analysis in Marketing Research: A Literature Analysis. Business Quest Journal. 14, (2009).PUB