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• [5]
  

  2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2606529

  Tuma, M. N.; Decker, R. (2013): Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices Electronic Journal of Business Research Methods,11:(1): 2-15.

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• [4]
  

  2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2548034

  Tuma, M. N.; Decker, R. (2013): Online reviews as a source of marketing research data: a literature analysis International Journal of Electronic Marketing and Retailing,5:(4): 287-316.

  PUB | DOI
   
• [3]
  

  2013 | Dissertation | PUB-ID: 2655499

  Tuma, M. N. (2013): Identifying consumer segments from online reviews : data-driven considerations and the use of finite mixture models. Bielefeld.

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• [2]
  

  2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2289571

  Tuma, M. N.; Decker, R.; Scholz, S. (2011): A survey of the challenges and pitfalls of cluster analysis application in market segmentation International Journal of Market Research,53:(3): 391-414.

  PUB | DOI | WoS
   
• [1]
  

  2009 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495261

  Tuma, M. N.; Scholz, S.; Decker, R. (2009): The Application of Cluster Analysis in Marketing Research: A Literature Analysis Business Quest Journal,14

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