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• [5]
  

  2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2606529

  Tuma, M. N., and Decker, R. (2013). Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices. Electronic Journal of Business Research Methods 11, 2-15.

  PUB
   
• [4]
  

  2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2548034

  Tuma, M. N., and Decker, R. (2013). Online reviews as a source of marketing research data: a literature analysis. International Journal of Electronic Marketing and Retailing 5, 287-316.

  PUB | DOI
   
• [3]
  

  2013 | Dissertation | PUB-ID: 2655499

  Tuma, M. N. (2013). Identifying consumer segments from online reviews : data-driven considerations and the use of finite mixture models. Bielefeld.

  PUB
   
• [2]
  

  2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2289571

  Tuma, M. N., Decker, R., and Scholz, S. (2011). A survey of the challenges and pitfalls of cluster analysis application in market segmentation. International Journal of Market Research 53, 391-414.

  PUB | DOI | WoS
   
• [1]
  

  2009 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495261

  Tuma, M. N., Scholz, S., and Decker, R. (2009). The Application of Cluster Analysis in Marketing Research: A Literature Analysis. Business Quest Journal 14.

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