PUB - Publikationen an der Universität Bielefeld

Alle markieren

• [5]
  

  2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2606529

  Tuma MN, Decker R (2013)
  Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices.
  Electronic Journal of Business Research Methods 11(1): 2-15.

  PUB
   
• [4]
  

  2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2548034

  Tuma MN, Decker R (2013)
  Online reviews as a source of marketing research data: a literature analysis.
  International Journal of Electronic Marketing and Retailing 5(4): 287-316.

  PUB | DOI
   
• [3]
  

  2013 | Dissertation | PUB-ID: 2655499

  Tuma MN (2013)
  Identifying consumer segments from online reviews : data-driven considerations and the use of finite mixture models.
  Bielefeld.

  PUB
   
• [2]
  

  2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2289571

  Tuma MN, Decker R, Scholz S (2011)
  A survey of the challenges and pitfalls of cluster analysis application in market segmentation.
  International Journal of Market Research 53(3): 391-414.

  PUB | DOI | WoS
   
• [1]
  

  2009 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495261

  Tuma MN, Scholz S, Decker R (2009)
  The Application of Cluster Analysis in Marketing Research: A Literature Analysis.
  Business Quest Journal 14.

  PUB