5 Publikationen

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  • [5]
    2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2606529
    Tuma, M. N., & Decker, R. (2013). Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices. Electronic Journal of Business Research Methods, 11(1), 2-15.
    PUB
     
  • [4]
    2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2548034
    Tuma, M. N., & Decker, R. (2013). Online reviews as a source of marketing research data: a literature analysis. International Journal of Electronic Marketing and Retailing, 5(4), 287-316. doi:10.1504/IJEMR.2013.060263
    PUB | DOI
     
  • [3]
    2013 | Dissertation | PUB-ID: 2655499
    Tuma, M. N. (2013). Identifying consumer segments from online reviews : data-driven considerations and the use of finite mixture models. Bielefeld.
    PUB
     
  • [2]
    2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2289571
    Tuma, M. N., Decker, R., & Scholz, S. (2011). A survey of the challenges and pitfalls of cluster analysis application in market segmentation. International Journal of Market Research, 53(3), 391-414. https://doi.org/10.2501/IJMR-53-3-391-414
    PUB | DOI | WoS
     
  • [1]
    2009 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495261
    Tuma, M. N., Scholz, S., & Decker, R. (2009). The Application of Cluster Analysis in Marketing Research: A Literature Analysis. Business Quest Journal, 14
    PUB
     

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