5 Publikationen
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2606529M.N. Tuma and R. Decker, “Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices”, Electronic Journal of Business Research Methods, vol. 11, 2013, pp. 2-15.PUB
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2013 | Dissertation | PUB-ID: 2655499M.N. Tuma, Identifying consumer segments from online reviews : data-driven considerations and the use of finite mixture models, Bielefeld: 2013.PUB
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2009 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495261M.N. Tuma, S. Scholz, and R. Decker, “The Application of Cluster Analysis in Marketing Research: A Literature Analysis”, Business Quest Journal, vol. 14, 2009.PUB