5 Publikationen

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  • [5]
    2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2606529
    M.N. Tuma and R. Decker, “Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices”, Electronic Journal of Business Research Methods, vol. 11, 2013, pp. 2-15.
    PUB
     
  • [4]
    2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2548034
    M.N. Tuma and R. Decker, “Online reviews as a source of marketing research data: a literature analysis”, International Journal of Electronic Marketing and Retailing, vol. 5, 2013, pp. 287-316.
    PUB | DOI
     
  • [3]
    2013 | Dissertation | PUB-ID: 2655499
    M.N. Tuma, Identifying consumer segments from online reviews : data-driven considerations and the use of finite mixture models, Bielefeld: 2013.
    PUB
     
  • [2]
    2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2289571
    M.N. Tuma, R. Decker, and S. Scholz, “A survey of the challenges and pitfalls of cluster analysis application in market segmentation”, International Journal of Market Research, vol. 53, 2011, pp. 391-414.
    PUB | DOI | WoS
     
  • [1]
    2009 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495261
    M.N. Tuma, S. Scholz, and R. Decker, “The Application of Cluster Analysis in Marketing Research: A Literature Analysis”, Business Quest Journal, vol. 14, 2009.
    PUB
     

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