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• [5]
  

  2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2606529

  Tuma, M.N., & Decker, R., 2013. Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices. Electronic Journal of Business Research Methods, 11(1), p 2-15.

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• [4]
  

  2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2548034

  Tuma, M.N., & Decker, R., 2013. Online reviews as a source of marketing research data: a literature analysis. International Journal of Electronic Marketing and Retailing, 5(4), p 287-316.

  PUB | DOI
   
• [3]
  

  2013 | Dissertation | PUB-ID: 2655499

  Tuma, M.N., 2013. Identifying consumer segments from online reviews : data-driven considerations and the use of finite mixture models, Bielefeld.

  PUB
   
• [2]
  

  2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2289571

  Tuma, M.N., Decker, R., & Scholz, S., 2011. A survey of the challenges and pitfalls of cluster analysis application in market segmentation. International Journal of Market Research, 53(3), p 391-414.

  PUB | DOI | WoS
   
• [1]
  

  2009 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495261

  Tuma, M.N., Scholz, S., & Decker, R., 2009. The Application of Cluster Analysis in Marketing Research: A Literature Analysis. Business Quest Journal, 14.

  PUB