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• [5]
  

  2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2606529

  Tuma, Michael Nche, and Decker, Reinhold. 2013. “Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices”. Electronic Journal of Business Research Methods 11 (1): 2-15.

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• [4]
  

  2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2548034

  Tuma, Michael Nche, and Decker, Reinhold. 2013. “Online reviews as a source of marketing research data: a literature analysis”. International Journal of Electronic Marketing and Retailing 5 (4): 287-316.

  PUB | DOI
   
• [3]
  

  2013 | Dissertation | PUB-ID: 2655499

  Tuma, Michael Nche. 2013. Identifying consumer segments from online reviews : data-driven considerations and the use of finite mixture models. Bielefeld.

  PUB
   
• [2]
  

  2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2289571

  Tuma, Michael Nche, Decker, Reinhold, and Scholz, Sören. 2011. “A survey of the challenges and pitfalls of cluster analysis application in market segmentation”. International Journal of Market Research 53 (3): 391-414.

  PUB | DOI | WoS
   
• [1]
  

  2009 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495261

  Tuma, Michael Nche, Scholz, Sören, and Decker, Reinhold. 2009. “The Application of Cluster Analysis in Marketing Research: A Literature Analysis”. Business Quest Journal 14.

  PUB