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• [5]
  

  2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2606529

  Tuma MN, Decker R. Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices. Electronic Journal of Business Research Methods. 2013;11(1):2-15.

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• [4]
  

  2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2548034

  Tuma MN, Decker R. Online reviews as a source of marketing research data: a literature analysis. International Journal of Electronic Marketing and Retailing. 2013;5(4):287-316.

  PUB | DOI
   
• [3]
  

  2013 | Dissertation | PUB-ID: 2655499

  Tuma MN. Identifying consumer segments from online reviews : data-driven considerations and the use of finite mixture models. Bielefeld; 2013.

  PUB
   
• [2]
  

  2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2289571

  Tuma MN, Decker R, Scholz S. A survey of the challenges and pitfalls of cluster analysis application in market segmentation. International Journal of Market Research. 2011;53(3):391-414.

  PUB | DOI | WoS
   
• [1]
  

  2009 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495261

  Tuma MN, Scholz S, Decker R. The Application of Cluster Analysis in Marketing Research: A Literature Analysis. Business Quest Journal. 2009;14.

  PUB