5 Publikationen
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2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2606529Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best PracticesPUB
Tuma, Michael Nche, Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices. Electronic Journal of Business Research Methods 11 (1). , 2013 -
2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2548034Online reviews as a source of marketing research data: a literature analysisPUB | DOI
Tuma, Michael Nche, Online reviews as a source of marketing research data: a literature analysis. International Journal of Electronic Marketing and Retailing 5 (4). , 2013 -
2013 | Dissertation | PUB-ID: 2655499Identifying consumer segments from online reviews : data-driven considerations and the use of finite mixture modelsPUB
Tuma, Michael Nche, Identifying consumer segments from online reviews : data-driven considerations and the use of finite mixture models. (). Bielefeld, 2013 -
2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2289571A survey of the challenges and pitfalls of cluster analysis application in market segmentationPUB | DOI | WoS
Tuma, Michael Nche, A survey of the challenges and pitfalls of cluster analysis application in market segmentation. International Journal of Market Research 53 (3). , 2011 -
2009 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495261The Application of Cluster Analysis in Marketing Research: A Literature AnalysisPUB
Tuma, Michael Nche, The Application of Cluster Analysis in Marketing Research: A Literature Analysis. Business Quest Journal 14 (). , 2009