3 Publikationen
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2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2919460Kaldewei M, Stummer C. How product intelligence and brand affect consumption value and intended usage. Evidence from a smart washing machine. In: European Marketing Academy (EMAC), ed. Proceedings of the 48th EMAC Conference. 2019.PUB | Download (ext.)
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2018 | Dissertation | Veröffentlicht | PUB-ID: 2934348Kaldewei M. Is smart always better? Investigating consumers' attitudes, consumption values, and behavioral usage intentions toward smart things. Bielefeld: Universität Bielefeld; 2018.PUB