How product intelligence and brand affect consumption value and intended usage. Evidence from a smart washing machine
Kaldewei M, Stummer C (2019)
In: Proceedings of the 48th EMAC Conference. European Marketing Academy (EMAC) (Ed); .
Konferenzbeitrag
| Veröffentlicht | Englisch
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Autor*in
herausgebende Körperschaft
European Marketing Academy (EMAC)
Einrichtung
Fakultät für Wirtschaftswissenschaften > Department Management Science & Business Analytics
Fakultät für Wirtschaftswissenschaften > Institut für Technologische Innovation, Marktentwicklung und Entrepreneurship
Fakultät für Wirtschaftswissenschaften > Lehrstuhl für BWL, insb. Innovations- und Technologiemanagement
Fakultät für Wirtschaftswissenschaften > Institut für Technologische Innovation, Marktentwicklung und Entrepreneurship
Fakultät für Wirtschaftswissenschaften > Lehrstuhl für BWL, insb. Innovations- und Technologiemanagement
Erscheinungsjahr
2019
Titel des Konferenzbandes
Proceedings of the 48th EMAC Conference
Art.-Nr.
9749
Konferenz
48th EMAC Conference
Konferenzort
Hamburg
Konferenzdatum
2019-05-28 – 2019-05-31
Page URI
https://pub.uni-bielefeld.de/record/2919460
Zitieren
Kaldewei M, Stummer C. How product intelligence and brand affect consumption value and intended usage. Evidence from a smart washing machine. In: European Marketing Academy (EMAC), ed. Proceedings of the 48th EMAC Conference. 2019.
Kaldewei, M., & Stummer, C. (2019). How product intelligence and brand affect consumption value and intended usage. Evidence from a smart washing machine. In European Marketing Academy (EMAC) (Ed.), Proceedings of the 48th EMAC Conference
Kaldewei, Maria, and Stummer, Christian. 2019. “How product intelligence and brand affect consumption value and intended usage. Evidence from a smart washing machine”. In Proceedings of the 48th EMAC Conference, ed. European Marketing Academy (EMAC): 9749.
Kaldewei, M., and Stummer, C. (2019). “How product intelligence and brand affect consumption value and intended usage. Evidence from a smart washing machine” in Proceedings of the 48th EMAC Conference, European Marketing Academy (EMAC) ed.
Kaldewei, M., & Stummer, C., 2019. How product intelligence and brand affect consumption value and intended usage. Evidence from a smart washing machine. In European Marketing Academy (EMAC), ed. Proceedings of the 48th EMAC Conference.
M. Kaldewei and C. Stummer, “How product intelligence and brand affect consumption value and intended usage. Evidence from a smart washing machine”, Proceedings of the 48th EMAC Conference, European Marketing Academy (EMAC), ed., 2019.
Kaldewei, M., Stummer, C.: How product intelligence and brand affect consumption value and intended usage. Evidence from a smart washing machine. In: European Marketing Academy (EMAC) (ed.) Proceedings of the 48th EMAC Conference. (2019).
Kaldewei, Maria, and Stummer, Christian. “How product intelligence and brand affect consumption value and intended usage. Evidence from a smart washing machine”. Proceedings of the 48th EMAC Conference. Ed. European Marketing Academy (EMAC). 2019.
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