How product intelligence and brand affect consumption value and intended usage. Evidence from a smart washing machine

Kaldewei M, Stummer C (2019)
In: Proceedings of the 48th EMAC Conference. European Marketing Academy (EMAC) (Ed); .

Konferenzbeitrag | Veröffentlicht | Englisch
 
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hrerausgebende Körperschaft
European Marketing Academy (EMAC)
Erscheinungsjahr
2019
Titel des Konferenzbandes
Proceedings of the 48th EMAC Conference
Konferenz
48th EMAC Conference
Konferenzort
Hamburg
Konferenzdatum
2019-05-28 – 2019-05-31
Page URI
https://pub.uni-bielefeld.de/record/2919460

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Kaldewei M, Stummer C. How product intelligence and brand affect consumption value and intended usage. Evidence from a smart washing machine. In: European Marketing Academy (EMAC), ed. Proceedings of the 48th EMAC Conference. 2019.
Kaldewei, M., & Stummer, C. (2019). How product intelligence and brand affect consumption value and intended usage. Evidence from a smart washing machine. In European Marketing Academy (EMAC) (Ed.), Proceedings of the 48th EMAC Conference
Kaldewei, M., and Stummer, C. (2019). “How product intelligence and brand affect consumption value and intended usage. Evidence from a smart washing machine” in Proceedings of the 48th EMAC Conference, European Marketing Academy (EMAC) ed.
Kaldewei, M., & Stummer, C., 2019. How product intelligence and brand affect consumption value and intended usage. Evidence from a smart washing machine. In European Marketing Academy (EMAC), ed. Proceedings of the 48th EMAC Conference.
M. Kaldewei and C. Stummer, “How product intelligence and brand affect consumption value and intended usage. Evidence from a smart washing machine”, Proceedings of the 48th EMAC Conference, European Marketing Academy (EMAC), ed., 2019.
Kaldewei, M., Stummer, C.: How product intelligence and brand affect consumption value and intended usage. Evidence from a smart washing machine. In: European Marketing Academy (EMAC) (ed.) Proceedings of the 48th EMAC Conference. (2019).
Kaldewei, Maria, and Stummer, Christian. “How product intelligence and brand affect consumption value and intended usage. Evidence from a smart washing machine”. Proceedings of the 48th EMAC Conference. Ed. European Marketing Academy (EMAC). 2019.

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