3 Publikationen
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2019 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2919460Kaldewei, M., & Stummer, C., 2019. How product intelligence and brand affect consumption value and intended usage. Evidence from a smart washing machine. In European Marketing Academy (EMAC), ed. Proceedings of the 48th EMAC Conference.PUB | Download (ext.)
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2018 | Dissertation | Veröffentlicht | PUB-ID: 2934348Kaldewei, M., 2018. Is smart always better? Investigating consumers' attitudes, consumption values, and behavioral usage intentions toward smart things, Bielefeld: Universität Bielefeld.PUB