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• [8]
  

  2024 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2985083

  Souka, M.; Bilstein, N.; Decker, R. (2024): Give me your data and I’ll dress you: A two-sided messaging approach to address privacy concerns surrounding in-store technologies Journal of Business Research,172:114396

  PUB | DOI | WoS
   
• [7]
  

  2023 | Bielefelder E-Dissertation | PUB-ID: 2985284

  Souka, M. (2023): Essays on Customer Perceptions and Experiences in an Innovative Era. Bielefeld: Universität Bielefeld.

  PUB | PDF
   
• [6]
  

  2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2978805

  Souka, M.; Rump, M.; Löffler, M.; Decker, R. (2023): Enhancing Internal Branding Outcomes through Customer Experience Management: New Empirical Insights from the Automotive Industry Marketing ZFP – Journal of Research and Management,Vol. 45:(No. 2)

  PUB
   
• [5]
  

  2023 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2979052

  Souka, M.; Heimann, K. M.; Hellwig, J.; Bilstein, N.; Decker, R. (2023): Let me show you how to build this! An experimental study on how augmented reality can further customer participation by decreasing cognitive load.

  PUB
   
• [4]
  

  2022 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2958919

  Souka, M.; Bilstein, N.; Decker, R.; Er, B.; Hellwig, J. (2022): Augmented Reality to Ameliorate Customer Participation? An Experimental Study on How the Instruction Form Impacts Customer Participation Outcomes. In: Proceedings of the 29th Recent Advances in Retailing and Consumer Science (RARCS) Conference .

  PUB
   
• [3]
  

  2022 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2963926

  Flaswinkel, A. M.; Bilstein, N.; Rump, M.; Souka, M.; Decker, R. (2022): How Voice Assistants Affect Customer Experience in Online Shopping transfer – Zeitschrift für Kommunikation und Markenmanagement,68:(2): 38-45.

  PUB
   
• [2]
  

  2021 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2953066

  Souka, M.; Bilstein, N.; Decker, R. (2021): Communicating Benefits and Threats? An Experimental Study on the Effectiveness of Two-Sided Messages for Advertising In-Store Technologies. In: Proceedings of the 50th European Marketing Academy (EMAC) Conference .

  PUB | Download (ext.)
   
• [1]
  

  2020 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2932818

  Souka, M.; Böger, D.; Decker, R.; Stummer, C.; Wiemann, A. (2020): Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions International Journal of Automotive Technology and Management,20:(1): 1-24.

  PUB | DOI