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• [8]
  

  2024 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2985083

  Souka, Mohamed, Bilstein, Nicola, and Decker, Reinhold. “Give me your data and I’ll dress you: A two-sided messaging approach to address privacy concerns surrounding in-store technologies”. Journal of Business Research 172 (2024): 114396.

  PUB | DOI | WoS
   
• [7]
  

  2023 | Bielefelder E-Dissertation | PUB-ID: 2985284

  Souka, Mohamed. Essays on Customer Perceptions and Experiences in an Innovative Era. Bielefeld: Universität Bielefeld, 2023.

  PUB | PDF
   
• [6]
  

  2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2978805

  Souka, Mohamed, Rump, Markus, Löffler, Michael, and Decker, Reinhold. “Enhancing Internal Branding Outcomes through Customer Experience Management: New Empirical Insights from the Automotive Industry”. Marketing ZFP – Journal of Research and Management Vol. 45.No. 2 (2023).

  PUB
   
• [5]
  

  2023 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2979052

  Souka, Mohamed, Heimann, Kira Marie, Hellwig, Jonas, Bilstein, Nicola, and Decker, Reinhold. “Let me show you how to build this! An experimental study on how augmented reality can further customer participation by decreasing cognitive load”. Presented at the Frontiers in service , Maastricht, 2023.

  PUB
   
• [4]
  

  2022 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2958919

  Souka, Mohamed, Bilstein, Nicola, Decker, Reinhold, Er, Baran, and Hellwig, Jonas. “Augmented Reality to Ameliorate Customer Participation? An Experimental Study on How the Instruction Form Impacts Customer Participation Outcomes”. Proceedings of the 29th Recent Advances in Retailing and Consumer Science (RARCS) Conference . 2022.

  PUB
   
• [3]
  

  2022 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2963926

  Flaswinkel, Anne Mareike, Bilstein, Nicola, Rump, Markus, Souka, Mohamed, and Decker, Reinhold. “How Voice Assistants Affect Customer Experience in Online Shopping”. transfer – Zeitschrift für Kommunikation und Markenmanagement 68.2 (2022): 38-45.

  PUB
   
• [2]
  

  2021 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2953066

  Souka, Mohamed, Bilstein, Nicola, and Decker, Reinhold. “Communicating Benefits and Threats? An Experimental Study on the Effectiveness of Two-Sided Messages for Advertising In-Store Technologies”. Proceedings of the 50th European Marketing Academy (EMAC) Conference . 2021.

  PUB | Download (ext.)
   
• [1]
  

  2020 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2932818

  Souka, Mohamed, Böger, Daniel, Decker, Reinhold, Stummer, Christian, and Wiemann, Alisa. “Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions”. International Journal of Automotive Technology and Management 20.1 (2020): 1-24.

  PUB | DOI